CreatingWhatMatters
Central Europe's largest product and design conference
8.8/10 average rated
1600
60+
50+
3
7th
Breaking RoleBoundaries
Creating what matters requires moving beyond traditional role definitions. At Ways 2025, our three focused stages - Design, Research, and Product - help you master the full spectrum of product creation. From implementing design systems and conducting impactful research to developing successful product strategies, discover how to create digital solutions that truly matter.
Craft & Build
Design Systems & Scaling, Inclusivity, Toolset, Design Strategy, UX Writing
Research & Analysis
Research Ops, User Testing & Validation, CX & Service Design, Continuous Discovery
Product & Strategy
Product Management, Leadership & Team Management, Business Impact & Strategy
Meet our speakers
Speakers from top tech companies
Session Formats Guide
Expert Talk
Experts deliver advanced insights, addressing challenges and lessons learned. Includes technical deep-dives and real project examples.
35-minute presentation + 10-minute Q&A
Junior to Senior specialists
Case Study
Projects presented with challenges, process, results, and lessons. Honest insights on successes and failures.
35-minute presentation + 10-minute Q&A
All levels
Power Talk
Fast, focused talks with actionable techniques and insights. Perfect for quick takeaways.
25-minute presentation + 10-minute Q&A
Junior to Senior specialists
Discussion Panel
Expert panels with audience interaction and live polls.
45-90 minutes
Senior+
Workshop
Description: Hands-on intensive sessions focusing on practical skill development. Includes pre-work materials and take-home exercises.
160 minutes
Maximum 25 participants
Junior to Expert
Masterclass
Advanced deep-dive sessions combining strategic frameworks with practical application. Led by recognized industry leaders.
90-160 minutes
Maximum 40 participants
Senior and Expert only
included in ticket
Roundtable
Facilitated small-group discussions focusing on specific industry challenges. Emphasizes peer learning and experience sharing.
45 minutes
Maximum 12 participants
Junior to Expert
included in ticket
Portfolio Review & 1:1 session
One-on-one sessions with industry experts providing structured feedback on submitted work. Pre-submission of materials required.
15-30 minutes
Junior to Senior
Individual sessions
included in ticket
Explore previous editions
Digital Maturity in a Wholesale Organization
3 Key Findings from Testing the World's Leading Checkout Flows
From No-Code to Know-Code: How much tech should designers understand
Create your own network
The app enables matchmaking and agenda planning before, during, and after the event.
Our VOD platform offers remote access to the event and lets you rewatch talks for 90 days after.
Earn points by networking, complete missions for rewards, and unlock VIP perks. Top networkers get special recognition.
WaysAwards honors top designers and agencies, celebrating creativity, innovation, and excellence in the industry.
5-minute rotations match attendees by interests, industries, or roles. Pre-registration required.
A space for speakers and design influencers to connect with attendees after talks.
Dedicated space for networking pass holders to connect with speakers and fellow attendees.
Color bands show networking preferences: green (open), yellow (selective), red (not networking). Switch anytime at info points.
Evening mixer, meetups, first-timer orientation, and speakers’ meet up.
Mid-conference networking and interactive experiences that bring the community together.
Post-conference celebrations including closing party and informal gatherings to solidify connections made during the event.
We have support from indstury leaders
Founder at Hologram
Senior Product Designer at Nord Security
Senior Content Designer at Zendesk
Staff Product Designer at Castle
Head of Design at XTB
Product Leader & Mentor, Founder @ Product Academy
Co-founder @ [ation] center
Experience Director at XTB
Head of Product at InPost
Service Design Lead at outokumpu
Senior Product Designer at Senuto
UX Researcher
UX Research & Strategy Expert at Intent
Advisory board
International community
