Anna Malena Njå

Anna is an expert in behavioral science who specializes in bridging the "intention-behavior gap", the space between how people say they will act and how they actually behave. At Nudgelab, she combines data analysis with behavioral insights to design interventions that deliver measurable, real-world results. Her work demonstrates how psychological principles like friction and choice architecture can be applied across industries, to drive behavior and improve decisions, to unlock value for individuals, organizations, and society.