Product & Design Conference · 16–17 September · Kraków & Online
Where Product and Design Teams Come to Ship Better
Central Europe's highest-rated conference for teams who want to ship better products
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One workshop day.
Two conference days.
No more choosing.
We heard you. Long workshops should not compete with the main stage. So for 2026 we split the week. Deep workshops the day before, then two conference days packed with talks, interactive sessions, and networking. No more choosing between them.
Workshops Day
Full-day, hands-on workshops with marquee facilitators like Brad Frost and Debbie Levitt. Pick one track and go deep for a whole day, before the main conference begins. This is the most intensive learning of the week, in small groups, and it is a separate ticket from your conference pass.
Conference Days
Two days, multiple stages, speakers like Marty Cagan, plus roundtables, shorter workshops, and masterclasses. All of it is included in your conference pass. Networking runs from day one through the afterparty, with the WaysConf Awards on the 17th.
Meet the teams shaping
the next wave of products
The speaker lineup mixes product leaders, senior practitioners, and founders who have built and scaled products under real constraints.
2025 Highlights
A 90-second look at the community in action.
1,500+
Attendees from 20+ countries
80%
Senior, Lead, or Manager level
70+
Speakers
3
Stages
8
Editions
Building What Matters
WaysConf 2026 unites experienced product, design, and research professionals across the full product lifecycle. Built for mid-to-lead practitioners who want to grow and create real impact.
Shared language across product and design
Bring PMs, designers, researchers, and growth teams into the same room around execution, decision-making, and systems.
Patterns that survive real operating pressure
Learn from teams that had to align strategy, experimentation, delivery, and quality at the same time.
Tactics you can ship next week
Leave with frameworks, examples, and conversations grounded in what strong teams actually do every day.
Speakers from
WaysConf sessions format guide
Expert Talk
Experts deliver advanced insights, addressing challenges and lessons learned.
Case Study
Projects presented with challenges, process, results, and lessons.
Power Talk
Fast, focused talks with actionable techniques and insights.
Discussion Panel
Expert panels with audience interaction and live polls.
Workshop
Hands-on intensive sessions focusing on practical skill development. Includes pre-work materials and take-home exercises.
Masterclass
Advanced deep-dive sessions combining strategic frameworks with practical application. Led by recognized industry leaders.
Roundtable
Facilitated small-group discussions focusing on specific industry challenges. Emphasizes peer learning and experience sharing.
Portfolio Review & 1:1 session
One-on-one sessions with industry experts providing structured feedback on submitted work. Pre-submission of materials required.
Why companies partner with WaysConf
Reach senior product decision-makers in a focused, high-signal environment.
Senior decision-makers
80% senior, lead & executive product roles.
Real conversations
80% senior, lead & executive product roles. Designed for interaction, not booth traffic.
Trusted by leaders
Practitioner-led, case-study-driven conference.
Visibility beyond the event
80% senior, lead & executive product roles.
Built for long-term partnerships
Limited partner slots, curated formats, high signal.
What our Partners say
I really liked the selection of speakers - also in terms of their attitude toward AI. It gave a great overview of how different organizations and individuals approach this hot topic. I'm also a fan of the room lighting colors; it created a great atmosphere, and I started thinking of the rooms simply by their color ('now we're going to the red one').
That it brings together people from the industry, so you can meet up with friends and get to know new people. The coffee vouchers are a big plus - really great coffee. Collecting stickers for prizes is also really cool. The design and book booths are a big plus too - it's a shame there are so few.
Great organization, the website worked well, and the agenda in the app was very nicely organized. Everything was clear and easy to follow; I had no trouble navigating from the moment I logged in right until the end of the event. I hope materials will be available so I can watch all the sessions.
Every topic in every talk was really interesting and the tips and insights from every speaker were awesome.
People are amazing. I had so many good chats and handshakes! And everything is so well-organised.
Nice venue, lots of talks, supportive mobile app, fantastic guests, adequate timing, everything happening on time, super comfy chairs in the Research room.
More than a conference
Mobile App Networking
Matchmaking and agenda planning before, during, and after the event.
VOD & Online streaming
Enjoy remote access along with complete talk replays available for a generous duration of 90 days.
WaysAwards
We are proud to celebrate the spirit of creativity, innovation, and excellence that drives our industry.
Speed Dating
5-minute rotations matching attendees by interests or their roles.
Networking Room
Dedicated conference space to connect with speakers and attendees.
Meeting Point
A space for speakers and design influencers and important guests to connect.
BeforeWays · Between Ways · AfterWays
Evening mixers, mid-conference experiences, and post-event celebrations to solidify connections.
A product and design conference built around real case studies, senior practitioners, and high-signal conversations.
EXPO Kraków
Central Europe’s largest product and design conference lands at Krakow’s flagship expo venue.
Ready to level up your product game?
Get WaysConf 2026 programme, ticket, and community updates.
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