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WaysConf Agenda 2026

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Photo of Brynn Chadwick, Principal Product Manager, Kraken
Brynn Chadwick — Principal Product Manager at Kraken

The Hard Part of AI Isn’t the AI

September 16, 2026
9:40
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
AI
Product Strategy
Nikki Anderson portrait
Nikki Anderson — Founder at Drop In Research

The Impact Theater Trap

September 16, 2026
9:40
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Strategy
Framework
Research Strategy
Leadership & Career
Bilgi Karan portrait
Bilgi Karan — Design Leader / Innovation Strategist at IKEA

When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success

September 16, 2026
9:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Ethics & Sustainability
Product Strategy
Leadership & Career
Mateusz Machalski
Mateusz Machalski — Co-founder at Capitalics
Borys Kosmynka
Borys Kosmynka — Co-founder at Capitalics

Before you read the first word

September 16, 2026
10:35
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Capitalics. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Inspirational
Typography & Branding
Behavioral Design
Victor Churchill Akpan portrait
Victor Churchill Akpan — Senior Product Designer at ORB Innovations

Designing for Cognitive Overload: UX When Your User Might Be Concussed

September 16, 2026
10:35
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
Accessibility
Research Methods
Molly Mahar portrait
Molly Mahar — Principal AI Designer at Fin

Redefining Design Quality for AI Products

September 16, 2026
11:05
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Case Study
Strategy
AI
DesignOps & Quality
Aleksandra Sienicka portrait
Aleksandra Sienicka — Senior UX Researcher at Nextbase
Giridhar Bavana portrait
Giridhar Bavana — Product Design Lead at Nextbase

Built to Spec: Bridging Engineering and UX Testing in Consumer Tech

September 16, 2026
11:50
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
Research Methods
Org & Collaboration
Michał Kosecki portrait
Michał Kosecki — Head of Product Design & Digital Experience at LUX MED / BUPA

Conway's Law from the Inside: Navigating Org Structure When You Can't Change It

September 16, 2026
11:50
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
Erin Essex
Erin Essex — Senior Interaction Designer at YouTube

Designing beyond the screen

September 16, 2026
11:50
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
AI
Design Craft & Process

Pitch your startup

September 16, 2026
12:45
Piotr Kacała
Piotr Kacała — Co-founder at Superhero.tech
Wojtek Strzałkowski
Wojtek Strzałkowski — Co-founder at Superhero.tech

Who Replaces the PM-Designer-Engineer Trio?

September 16, 2026
12:45
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Strategy
AI
Org & Collaboration
Future of Work
Maciej Walaszczyk — CTO at Text
Filip Jaskólski — CPO at Text

Teaching an Old Dog New Tricks: Rewiring a 24-Year-Old Product Company for AI

September 16, 2026
13:15
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Text. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Senior
Case Study
AI
Product Strategy
Org & Collaboration
Anna Herasymenko portrait
Anna Herasymenko — Staff Product Designer at Meta

Ship before the ground shifts

September 16, 2026
13:50
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
AI
Product Strategy
Design Craft & Process
Photo of Brad Frost, Creator, web designer
Brad Frost — Creator, web designer at Brad Frost

The Creative Infinite

September 16, 2026
13:50
Design Stage
Mid
Inspirational
Design Craft & Process
Future of Work
Marek Trawiński portrait
Marek Trawiński — Head of UX Research at XTB S.A.

"Zwolnij swojego badacza UX, przecież ogarnie Ci to moderator AI". Serio? No to sprawdzam.

September 16, 2026
14:55
Research Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
AI
Research Methods
Photo of Debbie Levitt, CXO at Delta CX
Debbie Levitt — CXO at Delta CX

Three Levels of Atomic Product-Market Fit

September 16, 2026
14:55
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Product Strategy
Research Methods
Daniel Korczyński — Chief Product Officer & Co-Founder at Survicate

Three practical lessons from talking to 100 researchers about AI repositories

September 16, 2026
15:25
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Survicate. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Framework
AI
Research Methods
Ludmila Kostyleva — Head of Product at Tutlo

Escaping the Feature Factory: The Real Story of How We Started Driving Business Outcomes Through Continuous Discovery

September 16, 2026
16:00
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Product Discovery
Product Strategy
AI
Vedanti Joshi portrait
Vedanti Joshi — Principal Product Designer at Zalando
Emrah Sarıbaz portrait
Emrah Sarıbaz — Head of Product Design at Zalando

Test your way to personalisation at scale

September 16, 2026
16:00
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Experimentation
Personalization
Design Systems
Dalia El-Shimy portrait
Dalia El-Shimy — Director of UX Research at Wise

The Evolution of Research: where do we go from here?

September 16, 2026
16:00
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Inspirational
AI
Future of Work
Leadership & Career
Photo of Marty Cagan, Founder and Partner, Silicon Valley Product Group
Marty Cagan — Founder and Partner at Silicon Valley Product Group

Product In the Age of AI

September 17, 2026
9:30
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Strategy
Inspirational
AI
Product Strategy
Michał Witkowski — Head of AI and Data at Fun Crafters

Data Management for the LLM Agents

September 17, 2026
10:25
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Brad Orego portrait
Brad Orego — ex. Head of Research at Webflow

Research: From Support Partner to Strategic Driver

September 17, 2026
10:25
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Strategy
Framework
Research Strategy
Leadership & Career
Org & Collaboration
Marcin Woźny portrait
Marcin Woźny — Product Discovery Director at Autopay

How I built a production validation in regulated env

September 17, 2026
10:55
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Product Discovery
Experimentation
Photo of Anna Malena Njå, Behavioral Science Consultant
Anna Malena Njå — Behavioral Science Consultant at Nudgelab

Designing for actual humans, not who we wish to be

September 17, 2026
11:40
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Behavioral Design
Research Methods
Jessica Tarasoff portrait
Jessica Tarasoff — Lead Product Designer at ex Cloudflare

The human glue: designing consensus across 8+ product silos

September 17, 2026
11:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
AI
Kinga Dybek portrait
Kinga Dybek — UX/UI Designer, Accessibility Specialist at UniCredit

Building an accessible banking app in 6 months: A true story.

September 17, 2026
12:35
Design Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Accessibility
Design Systems
Anna Brozyna portrait
Anna Brozyna — Senior User Researcher at Ministry of Justice UK

The AI Finds. We Decide: Building Ethical AI Research When You're Locked Out of Users

September 17, 2026
12:35
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
AI
Research Methods
Ethics & Sustainability
Josh Thomson portrait
Josh Thomson — Lead Content Designer at Skyscanner

From Insight to Impact: Building a Design-Led Experimentation Culture

September 17, 2026
13:05
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Experimentation
Content Design
Research Strategy
Photo of José Torre, Senior Staff Product Designer at Shopify
José Torre — Senior Staff Product Designer at Shopify

A sharp tool can still ruin the cut

September 17, 2026
13:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Inspirational
AI
Design Craft & Process
Petra Wille portrait
Petra Wille — Product Leadership/Executive Coach at Independent

Manage Up! A Guide for Product People to Understand and Influence Leadership.

September 17, 2026
13:40
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Leadership & Career
Org & Collaboration
Dominika Szaniawska
Dominika Szaniawska — Experience Design Team Lead at SoftServe

Unobvious Discoveries - or why it is good to have a designer in a project where there won't be a prototype

September 17, 2026
14:45
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Product Discovery
Design Craft & Process
AI
Wojciech Smajda portrait
Wojciech Smajda — Senior Technical PM at IBM

…wait by why?

September 17, 2026
14:45
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Inspirational
Data & Quant
Product Strategy
Kamil Cupiał
Kamil Cupiał — Head of Product at Vasco Electronics

Beyond the Screen: Designing AI Hardware for Real-World Communication

September 17, 2026
15:15
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Vasco Translate. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Case Study
Hardware & Beyond-Screen
AI
Product Strategy
Tomasz Tomaszewski
Tomasz Tomaszewski — Head of Product at AI BrainBits

A Year Inside an AI-Native Product Team. Here's What Actually Broke

September 17, 2026
15:50
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
AI
Org & Collaboration
Future of Work
Radosław Sterna portrait
Radosław Sterna — Senior UX Researcher

UX Research, but with Logs: A One‑Year Experiment

September 17, 2026
15:50
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Data & Quant
Research Methods
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