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WaysConf Agenda 2026

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Design Fair

Nikki Anderson portrait
Nikki Anderson — Founder at Drop In Research

The Impact Theater Trap

September 16, 2026
9:40
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Strategy
Framework
Research Strategy
Leadership & Career
Bilgi Karan portrait
Bilgi Karan — Design Leader / Innovation Strategist at IKEA

When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success

September 16, 2026
9:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Ethics & Sustainability
Product Strategy
Leadership & Career
Mateusz Machalski
Mateusz Machalski — Co-founder at Capitalics
Borys Kosmynka
Borys Kosmynka — Co-founder at Capitalics

Before you read the first word

September 16, 2026
10:35
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Capitalics. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Inspirational
Typography & Branding
Behavioral Design
Victor Churchill Akpan portrait
Victor Churchill Akpan — Senior Product Designer at ORB Innovations

Designing for Cognitive Overload: UX When Your User Might Be Concussed

September 16, 2026
10:35
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
Accessibility
Research Methods
Krzysztof Ras — Host
Photo of Piotr Dziedzic
Piotr Dziedzic — Panel participant
Kinga Dybek portrait
Kinga Dybek — UX/UI Designer, Accessibility Specialist at UniCredit

How to build digital bank in 2026?

September 16, 2026
10:35
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Product Strategy
Leadership & Career
Molly Mahar portrait
Molly Mahar — Principal AI Designer at Fin

Designing for Two Intelligences: The New Craft of Product Design

September 16, 2026
11:05
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Case Study
Strategy
AI
DesignOps & Quality
Joanna Brudnik — Senior Qualitative UX Researcher at Orange Polska
Ekaterina Isakova — Senior Quantitative UX Researcher at Orange Polska

Hi, I’m Going to Be Your Lawyer Today. — UX Researcher. Power, Politics and the Researcher’s Role in the Organization



September 16, 2026
11:05
Research Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Strategy
Research Strategy
Org & Collaboration
Leadership & Career
Aleksandra Sienicka portrait
Aleksandra Sienicka — Senior UX Researcher at Nextbase
Giridhar Bavana portrait
Giridhar Bavana — Product Design Lead at Nextbase

Built to Spec: Bridging Engineering and UX Testing in Consumer Tech

September 16, 2026
11:50
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
Research Methods
Org & Collaboration
Erin Essex
Erin Essex — Senior Interaction Designer at YouTube

Designing beyond the screen

September 16, 2026
11:50
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Hardware & Beyond-Screen
AI
Design Craft & Process
Ludmila Kostyleva — Head of Product at Tutlo

Escaping the Feature Factory: The Real Story of How We Started Driving Business Outcomes Through Continuous Discovery

September 16, 2026
11:50
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Product Discovery
Product Strategy
AI
Photo of Debbie Levitt, CXO at Delta CX
Debbie Levitt — Host
Nikki Anderson portrait
Nikki Anderson — Founder at Drop In Research
Brad Orego portrait
Brad Orego — ex. Head of Research at Webflow

Three of our research experts love to tell it like it is.

September 16, 2026
12:45
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Strategy
Research Methods
Research Strategy
Leadership & Career

Ways Startup Awards

September 16, 2026
12:45
Piotr Kacała
Piotr Kacała — Co-founder at Superhero.tech
Wojtek Strzałkowski
Wojtek Strzałkowski — Co-founder at Superhero.tech

Who Replaces the PM-Designer-Engineer Trio?

September 16, 2026
12:45
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Strategy
AI
Org & Collaboration
Future of Work
Maciej Walaszczyk — CTO at Text
Filip Jaskólski — CPO at Text

Teaching an Old Dog New Tricks: Rewiring a 24-Year-Old Product Company for AI

September 16, 2026
13:15
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Text. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Senior
Case Study
AI
Product Strategy
Org & Collaboration
Anna Herasymenko portrait
Anna Herasymenko — Staff Product Designer at Meta

Ship before the ground shifts

September 16, 2026
13:50
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
AI
Product Strategy
Design Craft & Process
Photo of Brad Frost, Creator, web designer
Brad Frost — Creator, web designer at Brad Frost

The Creative Infinite

September 16, 2026
13:50
Design Stage
Mid
Inspirational
Design Craft & Process
Future of Work
Radosław Sterna portrait
Radosław Sterna — Senior UX Researcher

UX Research, but with Logs: A One‑Year Experiment

September 16, 2026
13:50
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Data & Quant
Research Methods
Marek Trawiński portrait
Marek Trawiński — Head of UX Research at XTB S.A.

"Zwolnij swojego badacza UX, przecież ogarnie Ci to moderator AI". Serio? No to sprawdzam.

September 16, 2026
14:55
Research Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
AI
Research Methods
Dominika Szaniawska
Dominika Szaniawska — Host
Kalina Tyrkiel-Szymańska — Content Designer & UX Writing Trainer at Zendesk
Stephanie Jensen — Staff Product Designer at Adobe
Photo of Małgorzata Skonieczna, Product Discovery Field Coordinator at theprotocol.it
Małgorzata Skonieczna — Product Discovery Field Coordinator at theprotocol.it

How to see the light in AI slop?

September 16, 2026
14:55
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with theprotocol.it. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Strategy
AI
DesignOps & Quality
Org & Collaboration
Photo of Debbie Levitt, CXO at Delta CX
Debbie Levitt — CXO at Delta CX

Three Levels of Atomic Product-Market Fit

September 16, 2026
14:55
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Product Strategy
Research Methods
Kamil Cupiał
Kamil Cupiał — Head of Product at Vasco Electronics

Beyond the Screen: Designing AI Hardware for Real-World Communication

September 16, 2026
15:25
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Vasco Translate. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Case Study
Hardware & Beyond-Screen
AI
Product Strategy
Daniel Korczyński — Chief Product Officer & Co-Founder at Survicate

Three practical lessons from talking to 100 researchers about AI repositories

September 16, 2026
15:25
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Survicate. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Mid
Framework
AI
Research Methods
Tomasz Skórski — Principal Product Manager at Allegro

Allegro AI Asystent: 7 wniosków z budowania produktu AI w zmiennym świecie

September 16, 2026
16:00
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
AI
Product Strategy
Product Discovery
Vedanti Joshi portrait
Vedanti Joshi — Principal Product Designer at Zalando
Emrah Sarıbaz portrait
Emrah Sarıbaz — Head of Product Design at Zalando

Test your way to personalisation at scale

September 16, 2026
16:00
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Experimentation
Personalization
Design Systems
Dalia El-Shimy portrait
Dalia El-Shimy — Director of UX Research at Wise

The Evolution of Research: where do we go from here?

September 16, 2026
16:00
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Inspirational
AI
Future of Work
Leadership & Career
Photo of Marty Cagan, Founder and Partner, Silicon Valley Product Group
Marty Cagan — Founder and Partner at Silicon Valley Product Group

Product In the Age of AI

September 17, 2026
9:30
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior+
Strategy
Inspirational
AI
Product Strategy
Jessica Tarasoff portrait
Jessica Tarasoff — Host
Mikołaj Dobrucki — Staff Product Engineer at Castle
Molly Mahar portrait
Molly Mahar — Principal AI Designer at Fin
Erin Essex
Erin Essex — Senior Interaction Designer at YouTube

Agents, agents, agents

September 17, 2026
10:25
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Strategy
AI
Content Design
Org & Collaboration
Michał Witkowski — Head of AI and Data at Fun Crafters

Data Management for the LLM Agents

September 17, 2026
10:25
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
AI
Data & Quant
Brad Orego portrait
Brad Orego — ex. Head of Research at Webflow

Research: From Support Partner to Strategic Driver

September 17, 2026
10:25
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Strategy
Framework
Research Strategy
Leadership & Career
Org & Collaboration
Marcin Woźny portrait
Marcin Woźny — Product Discovery Director at Autopay

How I built a production validation in regulated env

September 17, 2026
10:55
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Product Discovery
Experimentation
Michał Kosecki portrait
Michał Kosecki — Head of Product Design & Digital Experience at LUX MED / BUPA

Conway's Law from the Inside: Navigating Org Structure When You Can't Change It

September 17, 2026
11:40
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
Photo of Anna Malena Njå, Behavioral Science Consultant
Anna Malena Njå — Behavioral Science Consultant at Nudgelab

Designing for actual humans, not who we wish to be

September 17, 2026
11:40
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Behavioral Design
Research Methods
Jessica Tarasoff portrait
Jessica Tarasoff — Lead Product Designer at ex Cloudflare

The human glue: designing consensus across 8+ product silos

September 17, 2026
11:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
AI
Kinga Dybek portrait
Kinga Dybek — UX/UI Designer, Accessibility Specialist at UniCredit

Building an accessible banking app in 6 months: A true story.

September 17, 2026
12:35
Design Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Accessibility
Design Systems
Anna Brozyna portrait
Anna Brozyna — Senior User Researcher at Ministry of Justice UK

The AI Finds. We Decide: Building Ethical AI Research When You're Locked Out of Users

September 17, 2026
12:35
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
AI
Research Methods
Ethics & Sustainability
Photo of Krzysztof Niewiński
Krzysztof Niewiński — Host
Photo of Alex Dziewulska, CEO at House of Product / Fundacja Destare
Alex Dziewulska — CEO at House of Product/Fundacja Destare at Independent
Michał Witkowski — Head of AI and Data at Fun Crafters
Photo of Antoni Dmowski
Antoni Dmowski — Panel participant

The future of product is the Product Builder, not the Product Trio

September 17, 2026
12:35
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Strategy
AI
Leadership & Career
Future of Work
Liv Rutkowska — Expert UX Designer at GreenHive Technology
Krystian Mrozek — Head of Design at GreenHive Technology

10 million users is too many to rely on guesswork

September 17, 2026
13:05
Design Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Research Methods
Product Discovery
DesignOps & Quality
Stephanie Jensen — Staff Product Designer at Adobe

One Small Question, System-Wide Impact: How user research helped us rethink one deceptively simple icon

September 17, 2026
13:05
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Research Methods
Design Craft & Process
Photo of José Torre, Senior Staff Product Designer at Shopify
José Torre — Founding Designer at SimpleStudy, ex. Shopify

A sharp tool can still ruin the cut

September 17, 2026
13:40
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Inspirational
AI
Design Craft & Process
Petra Wille portrait
Petra Wille — Product Leadership/Executive Coach at Independent

Manage Up! A Guide for Product People to Understand and Influence Leadership.

September 17, 2026
13:40
Product & Management Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Framework
Leadership & Career
Org & Collaboration
Piotr Wojciechowski — Principal Service Designer at Equinix

Obserwować, żeby zrozumieć. Współtworzyć, żeby wdrożyć. Jak pracujemy nad poprawą doświadczenia pracowników Equinix

September 17, 2026
13:40
Research Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Research Methods
Org & Collaboration
Design Craft & Process
Dominika Szaniawska
Dominika Szaniawska — Experience Design Team Lead at SoftServe

Unobvious Discoveries - or why it is good to have a designer in a project where there won't be a prototype

September 17, 2026
14:45
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Product Discovery
Design Craft & Process
AI
Photo of Yoav Aviram
Yoav Aviram — Host
Daniel Korczyński — Chief Product Officer & Co-Founder at Survicate
Filip Jaskólski — CPO at Text
Marcin Woźny portrait
Marcin Woźny — Product Discovery Director at Autopay

Your best growth strategy is already on your payroll

September 17, 2026
14:45
Research Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
PartnershipThis talk comes from our partnership with Survicate. Like every WaysConf session it went through our strict selection — we pick only reliable partners, every topic is verified by our advisory board and agreed on after two iterations.
Senior+
Strategy
Product Strategy
Org & Collaboration
Typography & Branding
Wojciech Smajda portrait
Wojciech Smajda — Senior Technical PM at IBM

…wait but why?

September 17, 2026
14:45
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Inspirational
Data & Quant
Product Strategy
Josh Thomson portrait
Josh Thomson — Lead Content Designer at Skyscanner

From Insight to Impact: Building a Design-Led Experimentation Culture

September 17, 2026
15:15
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Framework
Experimentation
Content Design
Research Strategy
Tomasz Tomaszewski
Tomasz Tomaszewski — Head of Product at AI BrainBits

Przeżyłem rok w AI-native Product Team. Hype „Product Buildera" kontra moja rzeczywistość.

September 17, 2026
15:15
Product & Management Stage
This Polish talk is live-translated to English with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Senior
Case Study
Strategy
AI
Org & Collaboration
Future of Work
Photo of Holly Rice, Product Designer at Revolut
Holly Rice — Product Designer at Revolut

The 8-Year-Old (day) Trader

September 17, 2026
15:50
Design Stage
This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.
Mid
Case Study
Behavioral Design
Ethics & Sustainability
Design Craft & Process
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