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WaysConf Agenda 2026

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Design Fair

Photo of Brynn Chadwick, Principal Product Manager, Kraken
Brynn Chadwick — Principal Product Manager at Kraken

The Hard Part of AI Isn’t the AI

September 16, 2026
9:40
Product & Management Stage
🇬🇧 English
Mid
Case Study
AI
Product Strategy
Nikki Anderson portrait
Nikki Anderson — Founder at Drop In Research

The Impact Theater Trap

September 16, 2026
9:40
Research Stage
🇬🇧 English
Senior+
Strategy
Framework
Research Strategy
Leadership & Career
Bilgi Karan portrait
Bilgi Karan — Design Leader / Innovation Strategist at IKEA

When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success

September 16, 2026
9:40
Product & Management Stage
🇬🇧 English
Senior
Case Study
Strategy
Ethics & Sustainability
Product Strategy
Leadership & Career
Mateusz Machalski
Mateusz Machalski — Co-founder at Capitalics
Borys Kosmynka
Borys Kosmynka — Co-founder at Capitalics

Before you read the first word

September 16, 2026
10:35
Design Stage
🇬🇧 English
Mid
Inspirational
Typography & Branding
Behavioral Design
Victor Churchill Akpan portrait
Victor Churchill Akpan — Senior Product Designer at ORB Innovations

Designing for Cognitive Overload: UX When Your User Might Be Concussed

September 16, 2026
10:35
Research Stage
🇬🇧 English
Mid
Case Study
Framework
Hardware & Beyond-Screen
Accessibility
Research Methods
Krzysztof Ras — Head of Engineering at Keyrock

How to build a digital bank in 2026?

September 16, 2026
10:35
Product & Management Stage
🇬🇧 English
Molly Mahar portrait
Molly Mahar — Principal AI Designer at Fin

Redefining Design Quality for AI Products

September 16, 2026
11:05
Design Stage
🇬🇧 English
Senior+
Case Study
Strategy
AI
DesignOps & Quality
Aleksandra Sienicka portrait
Aleksandra Sienicka — Senior UX Researcher at Nextbase
Giridhar Bavana portrait
Giridhar Bavana — Product Design Lead at Nextbase

Built to Spec: Bridging Engineering and UX Testing in Consumer Tech

September 16, 2026
11:50
Research Stage
🇬🇧 English
Mid
Case Study
Framework
Hardware & Beyond-Screen
Research Methods
Org & Collaboration
Michał Kosecki portrait
Michał Kosecki — Head of Product Design & Digital Experience at LUX MED / BUPA

Conway's Law from the Inside: Navigating Org Structure When You Can't Change It

September 16, 2026
11:50
Product & Management Stage
🇵🇱 Polish
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
Erin Essex
Erin Essex — Senior Interaction Designer at YouTube

Designing beyond the screen

September 16, 2026
11:50
Design Stage
🇬🇧 English
Mid
Case Study
Framework
Hardware & Beyond-Screen
AI
Design Craft & Process

Pitch your startup

September 16, 2026
12:45
Photo of Debbie Levitt, CXO at Delta CX
Debbie Levitt — CXO at Delta CX

Three Levels of Atomic Product-Market Fit

September 16, 2026
12:45
Product & Management Stage
🇬🇧 English
Mid
Framework
Product Strategy
Research Methods
Piotr Kacała
Piotr Kacała — Co-founder at Superhero.tech
Wojtek Strzałkowski
Wojtek Strzałkowski — Co-founder at Superhero.tech

Who Replaces the PM-Designer-Engineer Trio?

September 16, 2026
13:15
Product & Management Stage
🇬🇧 English
Mid
Framework
Strategy
AI
Org & Collaboration
Future of Work
Anna Herasymenko portrait
Anna Herasymenko — Staff Product Designer at Meta

Ship before the ground shifts

September 16, 2026
13:50
🇬🇧 English
Mid
Case Study
Framework
AI
Product Strategy
Design Craft & Process
Photo of Brad Frost, Creator, web designer
Brad Frost — Creator, web designer at Brad Frost

The Creative Infinite

September 16, 2026
13:50
Mid
Inspirational
Design Craft & Process
Future of Work
Marek Trawiński portrait
Marek Trawiński — Head of UX Research at XTB S.A.

"Zwolnij swojego badacza UX, przecież ogarnie Ci to moderator AI". Serio? No to sprawdzam.

September 16, 2026
14:55
Research Stage
🇬🇧 English
Mid
Case Study
AI
Research Methods
Maciej Walaszczyk — CTO at Text
Filip Jaskólski — CPO at Text

Teaching an Old Dog New Tricks: Rewiring a 24-Year-Old Product Company for AI

September 16, 2026
15:25
Product & Management Stage
🇬🇧 English
Senior
Case Study
AI
Product Strategy
Org & Collaboration
Daniel Korczyński — Chief Product Officer & Co-Founder at Survicate

Three practical lessons from talking to 100 researchers about AI repositories

September 16, 2026
15:25
Research Stage
🇬🇧 English
Ludmila Kostyleva — Head of Product at Tutlo

Escaping the Feature Factory: The Real Story of How We Started Driving Business Outcomes Through Continuous Discovery

September 16, 2026
16:00
Product & Management Stage
🇬🇧 English
Mid
Case Study
Product Discovery
Product Strategy
AI
Vedanti Joshi portrait
Vedanti Joshi — Principal Product Designer at Zalando
Emrah Sarıbaz portrait
Emrah Sarıbaz — Head of Product Design at Zalando

Test your way to personalisation at scale

September 16, 2026
16:00
Research Stage
🇬🇧 English
Senior
Case Study
Experimentation
Personalization
Design Systems
Dalia El-Shimy portrait
Dalia El-Shimy — Director of UX Research at Wise

The Evolution of Research: where do we go from here?

September 16, 2026
16:00
Research Stage
🇬🇧 English
Mid
Inspirational
AI
Future of Work
Leadership & Career
Photo of Marty Cagan, Founder and Partner, Silicon Valley Product Group
Marty Cagan — Founder and Partner at Silicon Valley Product Group

Product In the Age of AI

September 17, 2026
9:30
Product & Management Stage
🇬🇧 English
Senior+
Strategy
Inspirational
AI
Product Strategy
Brad Orego portrait
Brad Orego — ex. Head of Research at Webflow

Research: From Support Partner to Strategic Driver

September 17, 2026
10:25
Research Stage
🇬🇧 English
Senior
Strategy
Framework
Research Strategy
Leadership & Career
Org & Collaboration
Marcin Woźny portrait
Marcin Woźny — Product Discovery Director at Autopay

How I built a production validation in regulated env

September 17, 2026
10:55
Product & Management Stage
🇬🇧 English
Mid
Case Study
Framework
Product Discovery
Experimentation
Tomasz Tomaszewski
Tomasz Tomaszewski — Head of Product at AI BrainBits

A Year Inside an AI-Native Product Team. Here's What Actually Broke

September 17, 2026
11:40
Product & Management Stage
🇬🇧 English
Senior
Case Study
Strategy
AI
Org & Collaboration
Future of Work
Photo of Anna Malena Njå, Behavioral Science Consultant
Anna Malena Njå — Behavioral Science Consultant at Nudgelab

Designing for actual humans, not who we wish to be

September 17, 2026
11:40
Research Stage
🇬🇧 English
Mid
Case Study
Framework
Behavioral Design
Research Methods
Jessica Tarasoff portrait
Jessica Tarasoff — Lead Product Designer at ex Cloudflare

The human glue: designing consensus across 8+ product silos

September 17, 2026
11:40
Design Stage
🇬🇧 English
Senior
Case Study
Strategy
Org & Collaboration
Leadership & Career
AI
Kinga Dybek portrait
Kinga Dybek — UX/UI Designer, Accessibility Specialist at UniCredit

Building an accessible banking app in 6 months: A true story.

September 17, 2026
12:35
Design Stage
🇵🇱 Polish
Mid
Case Study
Accessibility
Design Systems
Anna Brozyna portrait
Anna Brozyna — Senior User Researcher at Ministry of Justice UK

The AI Finds. We Decide: Building Ethical AI Research When You're Locked Out of Users

September 17, 2026
12:35
Research Stage
🇬🇧 English
Mid
Case Study
AI
Research Methods
Ethics & Sustainability
Josh Thomson portrait
Josh Thomson — Lead Content Designer at Skyscanner

From Insight to Impact: Building a Design-Led Experimentation Culture

September 17, 2026
13:05
Design Stage
🇬🇧 English
Mid
Case Study
Framework
Experimentation
Content Design
Research Strategy
Photo of José Torre, Senior Staff Product Designer at Shopify
José Torre — Senior Staff Product Designer at Shopify

A sharp tool can still ruin the cut

September 17, 2026
13:40
Design Stage
🇬🇧 English
Mid
Case Study
Inspirational
AI
Design Craft & Process
Petra Wille portrait
Petra Wille — Product Leadership/Executive Coach at Independent

Manage Up! A Guide for Product People to Understand and Influence Leadership.

September 17, 2026
13:40
Product & Management Stage
🇬🇧 English
Mid
Framework
Leadership & Career
Org & Collaboration
Dominika Szaniawska
Dominika Szaniawska — Experience Design Team Lead at SoftServe

Unobvious Discoveries

September 17, 2026
14:45
Research Stage
🇬🇧 English
Mid
Case Study
Product Discovery
Design Craft & Process
AI
Wojciech Smajda portrait
Wojciech Smajda — Senior Technical PM at IBM

…wait by why?

September 17, 2026
14:45
Product & Management Stage
🇬🇧 English
Mid
Inspirational
Data & Quant
Product Strategy
Kamil Cupiał
Kamil Cupiał — Head of Product at Vasco Electronics

Beyond the Screen: Designing AI Hardware for Real-World Communication

September 17, 2026
15:15
Product & Management Stage
🇬🇧 English
Mid
Case Study
Hardware & Beyond-Screen
AI
Product Strategy
Radosław Sterna portrait
Radosław Sterna — Lead UX Researcher at Independent

UX Research, but with Logs: A One‑Year Experiment

September 17, 2026
15:50
Research Stage
🇬🇧 English
Mid
Case Study
Data & Quant
Research Methods
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