Companies sacrifice product, service, and experience quality to “just ship it” or be “fast.” Through cycles of opinions, guesses, and assumptions, we dress up as “hypotheses,” we slowly and inefficiently crawl towards something we claim is “good enough.” We celebrate repeated failures as “good product strategy” and “learning,” but we fail so often that we’re clearly not learning from failures.

We must use critical thinking, speak up, and help our teams shift toward cycles of success. We must help our teams refocus on how user-centricity (done well) will accomplish business goals. Great products and services that meet or exceed users’ needs are more likely to lead to increased conversions, revenue, and loyalty.

Let’s talk about how to have some of these tough conversations, especially when we’re experiencing frequent failures in our experiments, launches, and product-market fit.