AI or not AI: making sense of the hype

Is AI truly needed in your product, or is it just a buzzword? This talk helps product teams make informed decisions by distinguishing real AI value from hype. We’ll explore when AI significantly outperforms traditional methods, the risks of “AI for AI’s sake,” and key success metrics. Through practical frameworks and case studies, we’ll cover cost, complexity, and fast hypothesis testing with MVPs. The takeaway? Stay rational—focus on user needs, not trends, to build impactful products.

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