WaysConf Agenda

day 1 - lectures
day 1 - workshops
day 2 - lectures
day 2 - workshops
DESIGN [WISŁA]
RESEARCH [bratysława I]
PRODUCT & MANAGEMENT [bratysława II]
Registration
8:00
9:30
grand opening - DAY 1
9:30
9:40
break
10:25
10:35
10:35
11:30
Navigating the AI Product Revolution: How to Turn Change Into a Competitive Advantage
Rinaldo Ugrina
Product Manager at Baymard Institute
Grzegorz Róg
Co-founder at easy.tools
Veronika Tamaio Flores
Product Lead at Railsware
Product & management
DISCUSSION PANEL
11:05
11:30
The Future of UX: AI-Enhanced Workflows and Beyond
Andre Fangueiro
Tietoevry
design
COFFEE BREAK
11:30
11:50
11:50
12:35
Transforming a Health Marketplace into a Product-Led Organization
Marcin Zaremba
Head of Product at Livespace
Product & management
break
12:35
12:45
12:45
13:40
Building value from research in different business contexts
Laura Lachowicz
Senior UX Researcher at Zendesk
Alicja Antkowiak
Principal UX Researcher at Zendesk
Marta Truś - Buchajska
Design Researcher at Nowe Narracje
Research
discussion panel
13:15
13:40
Better together - how QA and Design can benefit each other
Olga Godek
Design Coordinator at swingdev
Grzegorz Niczyporuk
Engineering Manager AT SWINGDEV
design
13:15
13:40
Design Critique: How to Stop Crying into Your Pillow After Stakeholder Feedback
Iga Mościchowska
UX consultant and trainer at WITFLOW & [ation] center
Product & management
break
13:40
13:50
13:50
14:35
The Senior Designer Transformation
Bill Spingarn
Head of Product Design at zalando
design
13:50
14:35
From sales-led back to product-led: growth PM lessons from Mixmax
Jakub Tutaj
Senior Growth Product Manager at Mixmax
Product & management
COFFE break
14:35
14:55
14:55
15:50
Scaling Design in Organizations – From Behind the Scenes to Best Practices
Ania Wojcieszczak
Technical Program Managerem at Google
Thom Rimmer
Snr Director, Product Design at Intercom
Maciej Szafraniec
Senior Manager, Product Design at Zendesk
DESIGN
DISCUSSION PANEL
14:55
15:20
Beyond the Hype: Our Journey to Understand, Measure, and Build for Trust in AI
Shai Passal
Senior User Experience Researcher at monday.com
Research
14:55
15:20
How we almost killed our no-code startup – and what we learned to actually succeed
Patryk Pijanowski
Founder at mysite.ai
Product & management
15:25
15:50
Chaos – wzrost – struktura czyli
o zarządzaniu produktem w trzech aktach
Piotrek Birski
Chief Product Officer at paypo
Product & management
Break
15:50
16:00
16:00
16:45
Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations
Daria Tarawneh
Head of Enterprise Design at miro
design
16:00
16:45
Shift From Cycles of Failure to Quality and Value
Debbie Levit
CXO at delta CX
Product & management
END of day 1 & WAYSAWARDS GALA
16:50
17:30
Between ways at lastriko
18:00
00:00
DESIGN [W1]
RESEARCH [W2]
PRODUCT & MANAGEMENT [W3]
Registration
8:30
9:30
grand opening - DAY 1
9:30
9:40
9:45
16:45
Design Patterns For AI Interfaces In 2025
Vitaly Friedman
Creative Lead at Smashing Media AG
design
workshop
9:40
10:25
Designers of Tomorrow: AI, Skills & the Future of Our Role
Krzysztof Piskorz
Co-Founder @ Palladio | Senior Product Designer @ Tietoevry
Andre Fangueiro
Head of Design at Tietoevry
Research
MASTERCLASS
9:40
12:10
Strategy - bridging the gap between discovery & implementation
Mariusz Witkowski
Founder, Product Strategist, shoshin.pm
Alex Dziewulska
CEO at House of Product/Fundacja Destare
Product
MASTERCLASS
11:50
14:30
‘Don’t fire my designers yet!’ - what your CEO needs to hear from you first.
Michal Butkiewicz
Director of Design, Leadership Coach & Mentor
Piotr Tomaszewski
Leadership Coach & Career Mentor
Research
MASTERCLASS
12:25
16:55
How AI Products Really Go to Market — A Zero-Budget Playbook
Maja Voje
Best-selling Author of GTM Strategist
Product
workshop
16:00
16:45
Innovation by design
Patrycja Rozmus
Head of Product Design at zalando
Research
roundtable
END of day 1 & WAYSAWARDS GALA
16:50
18:00
between ways at lastriko
18:00
00:00
DESIGN [WISŁA]
RESEARCH [bratysława I]
PRODUCT & MANAGEMENT [bratysława II]
Registration
8:30
9:20
grand opening
9:20
9:30
break
10:15
10:25
10:25
10:50
Macie Rzecznika Praw Użytkownika? – Yhm…
Bartłomiej Kozieł
Dyrektor Product Design Wirtualna Polska Media S.A.
PRODUCT & MANAGEMENT
10:55
11:20
How AI Agents Go to Market (and why it’s nothing like SaaS)
Maja Voje
Best-selling Author of GTM Strategist
management & leadership
COFFEE BREAK
11:20
11:40
break
12:25
12:35
break
13:30
13:40
break
14:25
14:45
Break
15:40
15:50
END of day 2 & BEST SPEAKERS AWARDS
16:40
17:15
Goodbye ways at hala lipowa
18:00
...
DESIGN [W1]
RESEARCH [W2]
PRODUCT & MANAGEMENT [W3]
Registration
8:30
9:20
grand opening - DAY 2
9:20
9:30
12:35
14:05
Accessibility Driven Development
Adrian Romański
Senior Full Stack Developer at pushbased
DESIGN
MASTERCLASS
12:35
15:20
Metafory i wyobrażenia w badaniach projektowych na rzecz zmiany
Marta Truś - Buchajska
Design Researcher at Nowe Narracje
RESEARCH
MASTERCLASS
14:45
15:30
Roundtable o sposobach facylitowania
Jan Bańkowski
Senior Product Designer at DeStaRe
DESIGN
roundtable
15:50
16:35
Unconscious influence, or how UX/UI design can help us free ourselves from phishing and other social engineering?
Marta Fydrych-Gąsowska
InfoSec & Compliance Advisor, Akamai Technologies
RESEARCH
roundtable
END of day 2 & BEST SPEAKERS AWARDS
16:40
17:15
GOODBYE WAYS AT HALA LIPOWA
18:00
...