WaysConf Agenda

Modern content design team: developing skills that AI can't replace

Oleksii Tkachenko

Senior Content Designer at TravelPerk

9:40

How (not) to talk to your customers - introducing discovery interviews into product development in Brand24

Karol Kłaczyński

head of product at brand24

9:40

Liderskie tabu, czyli męski i kobiecy rytm w pracy

Aga Szóstek

Writer, Experience Designer and Leadership Trainer

Digital Signage at Good Lood. Case study

break

10:25

10:35

11:00

Gabriela Kłos-Kufel

UX/UI Designer at AVSystem

Futures Strategist at KBF

Navigating the AI Product Revolution: How to Turn Change Into a Competitive Advantage

10:35

11:30

Rinaldo Ugrina

Product Manager at Baymard Institute

Grzegorz Róg

Co-founder at easy.tools

Veronika Tamaio Flores

Product Lead at Railsware

Doświadczenie na minusie. Jak skutecznie redukować dług UX

Anna Jozanis

UX Design & Product Strategy Expert

Wprowadzenie do nauki o złożoności

11:05

11:30

Paweł "Nowy" Nowak

Founder at NOWY kolektyw

COFFEE BREAK

11:30

11:50

Speed of progress at the cost of technological exclusion — no-code, UI libraries, AI tools and web accessibility

Wojtek Kutyła

Independent Web Accessibility Specialist

11:50

Lekcje z exit poll - badania bez prawa do błędu

Joanna Skrzyńska

Public Affairs Leader at IPSOS

11:50

Transforming a Health Marketplace into a Product-Led Organization

Marcin Zaremba

Head of Product at Livespace

The Current State of E-Commerce Product Discovery UX: 8 Common Pitfalls & Best Practices

break

12:35

12:45

13:30

Rinaldo Ugrina

Product Manager at Baymard Institute

How we almost killed our no-code startup – and what we learned to actually succeed

12:45

13:10

Better together - how QA and Design can benefit each other

Olga Godek

Design Coordinator at swingdev

Grzegorz Niczyporuk

Engineering Manager AT SWINGDEV

Design Critique: How to Stop Crying into Your Pillow After Stakeholder Feedback

13:15

13:40

Iga Mościchowska

UX consultant and trainer at WITFLOW & [ation] center

The Senior Designer Transformation

break

13:40

13:50

14:35

Bill Spingarn

Head of Product Design at zalando

Inclusive Research Practices as Engine for Implementing Accessibility in your organization

13:50

14:35

Robert Statkiewicz

UX & Accessibility Expert at roche

From sales-led back to product-led: growth PM lessons from Mixmax

13:50

14:35

Jakub Tutaj

Senior Growth Product Manager at Mixmax

COFFE break

14:35

14:55

Beyond the Hype: Our Journey to Understand, Measure, and Build for Trust in AI

14:55

15:20

Shai Passal

Senior User Experience Researcher at monday.com

Move fast & slow down faster. Lessons from leading teams through a revolution

14:55

15:20

Maciej Szafraniec

Senior Manager, Product Design at zendesk

Chaos – wzrost – struktura czyli o zarządzaniu produktem w trzech aktach

15:25

15:50

Piotrek Birski

Chief Product Officer at paypo

Break

15:50

16:00

Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations

Daria Tarawneh

Head of Enterprise Design at miro

16:00

Trust, Stress & Crypto Wallets: How We Built a Research Culture in Web3 Scale-up

Piotr Kmita

Head of Design at ramp network

Michał Mazur

UX Research Lead at ramp network

16:00

Shift From Cycles of Failure to Quality and Value

Debbie Levit

CXO at delta CX

END of day 1 & WAYSAWARDS GALA

16:50

18:00

DESIGN [W1]

RESEARCH [W2]

PRODUCT & MANAGEMENT [W3]

Registration

8:30

9:30

grand opening - DAY 1

9:30

9:40

9:45

Design Patterns For AI Interfaces In 2025

Vitaly Friedman

Creative Lead at Smashing Media AG

The maturity of an organization's digital accessibility - how to measure, assess and improve it?

Dariusz Drezno

Consultant & Trainer at Test Sense

Strategy - bridging the gap between discovery & implementation

Mariusz Witkowski

Founder, Product Strategist, shoshin.pm

Alex Dziewulska

CEO at House of Product/Fundacja Destare

‘Don’t fire my designers yet!’ - what your CEO needs to hear from you first.

Michal Butkiewicz

Director of Design, Leadership Coach & Mentor

Piotr Tomaszewski

Leadership Coach & Career Mentor

How AI Products Really Go to Market — A Zero-Budget Playbook

Maja Voje

Best-selling Author of GTM Strategist

Badania Gier i Badania Produktowe/UX

Sebastian Bukowski

Senior UX Researcher at Pixel Ant/House of Product

Anna Boczar- Przybylik

UX Director at PixelAnt

Head of Product Design at zalando

Inclusive UX: From Gen-Z to Older Adults

roundtable

END of day 1 & WAYSAWARDS GALA

16:50

18:00

DESIGN [WISŁA]

RESEARCH [bratysława I]

PRODUCT & MANAGEMENT [bratysława II]

Registration

8:30

9:20

grand opening

9:20

9:30

10:15

Vitaly Friedman

Creative Lead at Smashing Media AG

Ethnography in the World of Notifications – How Diary Studies Transform Communication Analysis

9:30

10:15

Małgorzata Sapeta

Senior UX/CX researcher at EDISONDA

Artur Janiszewski

Ekspert ds. badań marketingowych at mbank s.a.

Allegro delivery: when product delivery becomes a challenge

9:30

10:15

Aleksandra Głowacka

Senior Manager Product and Engineering at Allegro

Accessible by design – czyli jak wprowadzać dostępność w firmie

break

10:15

10:25

11:20

Dorota Orzeszek

Senior UX Researcher

Wojtek Kutyła

Independent Web Accessibility Specialist

Robert Statkiewicz

UX & Accessibility Expert at Roche

Case-study: Applying LLMs to Qualitative Data Analysis

Jakub Serek

Quantitative CX Researcher at silky coders

Macie Rzecznika Praw Użytkownika? – Yhm…

10:50

Bartłomiej Kozieł

Dyrektor Product Design Wirtualna Polska Media S.A.

What’s in your head - you can build. AI prototyping for UXers

COFFEE BREAK

11:20

11:40

12:25

Benjamin Shishko

Senior UX Designer at Google

Accelerating Research with AI

11:40

12:25

Kate Moran

VP, Research and Content at Nielsen Norman Group

Small Teams, Big Impact – Teamwork That Works

11:40

12:25

Aga Naplocha

Founder & designer atnDesign Practice

Paulina Kacprzak

Founder & designer atnDesign Practice

What if designers can get over business short-term thinking & shape what truly matters in the long-term world?

break

12:25

12:35

13:00

Karolina Michałkowska

Nowe Narracje & Future Continuous

Gustaw Jakubowski

Nowe Narracje & Future Continuous

Leadership that inspires: how to earn authority, not demand it

13:30

Daria Tarawneh

Head of Enterprise Design at Miro

Alex Dziewulska

CEO at House of Product/Fundacja Destare

Aga Szóstek

Writer, Experience Designer and Leadership Trainer

The Invisible 90% - Why Great Design Fails in Large Organizations

discussion panel

13:05

13:30

Turning Constraints into Competitive Edges

Pavel Zubarev

Product Design Manager at Bolt food

How We Safely Landed Our Design System: Lessons from Wolt’s First 9 Months in Orbit

break

13:30

13:40

14:25

Francesco Cutolo

Leading design systems at Wolt

How to navigate AI products: no longer novel, not yet mature.

13:40

14:25

Caleb Sponheim

Experience Specialist at Nielsen Norman Group

How come "Solution looking for a problem" is no longer a joke in Product Management due to AI

13:40

14:25

Dr Bart Jaworski

Senior product manager, Bartosz Jaworski PM

Crafting Utopia: The Stories and Designs That Shape Our World

break

14:25

14:45

15:10

Hanna Norlin

Designer and Futurist at Hyperscapes

AI or not AI: making sense of the hype

14:45

15:10

Veronika Tamaio Flores

Product Lead at Railsware

Designing Fin – The #1 AI Agent for Customer Service

15:15

15:40

Thom Rimmer

Snr Director, Product Design at Intercom

NDA. Czy ochrona informacji poufnych klienta musi oznaczać rezygnację z promocji własnej firmy?

15:15

15:40

Maryla Bywalec

Lawyer, co-founder of SO IN LAW

Weronika Bednarska

Lawyer, co-founder of SO IN LAW

Break

15:40

15:50

16:35

Jak dowozić z AI

Grzegorz Róg

Co-founder at easy.tools

Is Everyone a Researcher? The (R)evolution of the Researcher’s Role in Customer-Centric Companies

15:50

16:35

Laura Lachowicz

Senior UX Researcher at zendesk

Alicja Antkowiak

Principal UX Researcher at zendesk

Beyond the Pixel: From Design Craft to Strategic Advantage

15:50

16:35

Nathalie Kowalczyk

Product Designer at Figma

Webflow Components Masterclass: From Small Symbols to Scalable Systems

END of day 1 & WAYSAWARDS GALA

16:40

17:15

DESIGN [W1]

RESEARCH [W2]

PRODUCT & MANAGEMENT [W3]

Registration

8:30

9:20

grand opening - DAY 2

9:20

9:30

11:00

Władysław Starobrzański

no-code developer at tonik

Kacper Murzyn

no-code dev at tonik, webflow enterprise partner

Atomic Product-Market Fit: From User Understanding to Business Success

MASTERCLASS

9:00

16:00

Accessibility Driven Development

Adrian Romański

Senior Full Stack Developer at pushbased

Metafory i wyobrażenia w badaniach projektowych na rzecz zmiany

Marta Truś - Buchajska

Design Researcher at Nowe Narracje

Roundtable o sposobach facylitowania

Jan Bańkowski

Senior Product Designer at DeStaRe

Beyond the Handoff: How to Improve BA–UX–Dev Collaboration in Complex Product Teams

Nastassia Shahun

Senior IT Business Analyst at Exadel

Unconscious influence, or how UX/UI design can help us free ourselves from phishing and other social engineering?

Marta Fydrych-Gąsowska

InfoSec & Compliance Advisor, Akamai Technologies