Late PoolThe Late Pool is live — tickets are selling out extremely fast this yearWaysAwardsAppiah joins the WaysAwards Jury — apply as a Jury member

Agenda

Registration8:00 – 9:30
Grand opening9:30 – 9:40
9:40
10:25
When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success
Bilgi Karan
Design Leader / Innovation Strategist - IKEA
Design
🔴 Senior📌 ♟
9:40
10:25
The Impact Theater Trap
Nikki Anderson
Founder, Drop In Research
Research
⭐ Senior+♟ 🧩
9:40
10:25
The Hard Part of AI Isn’t the AI
Brynn Chadwick
Principal Product Manager, Kraken
Product & management
🟡 Mid📌
Break10:25 – 10:35
10:35
11:00
Before you read the first word
Mateusz Machalski
Co-founder - Capitalics
Borys Kosmynka
Co-founder - Capitalics
Design
🟡 Mid
11:05
11:30
Redefining Design Quality for AI Products
Molly Mahar
Principal AI Designer - Fin
Design
⭐ Senior+📌 ♟
10:35
11:00
Designing for Cognitive Overload: UX When Your User Might Be Concussed
Victor Churchill Akpan
Senior Product Designer - ORB Innovations
Research
🟡 Mid📌 🧩
TBA
Research
Discussion panel
Topic TBA
Product & management
Coffee break11:30 – 11:50
11:50
12:35
Designing beyond the screen
Erin Essex
Senior Interaction Designer, Youtube
Design
🟡 Mid📌 🧩
11:50
12:35
Built to Spec: Bridging Engineering and UX Testing in Consumer Tech
Aleksandra Sienicka
Senior UX Researcher - Nextbase
Giridhar Bavana
Product Design Lead - Nextbase
Research
🟡 Mid📌 🧩
11:50
12:35
Conway's Law from the Inside: Navigating Org Structure When You Can't Change It
Michał Kosecki
Head of Product Design & Digital Experience - LUX MED / BUPA
Product & management
🔴 Senior📌 ♟
Break12:35 – 12:45
12:45
13:40
Pitch your startup
Design
Discussion panel
Topic TBA
Research
12:45
13:10
Three Levels of Atomic Product-Market Fit
Debbie Levitt
CXO - Delta CX
Product & management
🟡 Mid🧩
TBA
Product & management
Break13:40 – 13:50
13:50
14:35
To Be Announced
Brad Frost
Creator, web designer
Design
🟡 Mid✨
13:50
14:35
Unobvious Discoveries
Dominika Szaniawska
Experience Design Team Lead - SoftServe
Research
🟡 Mid📌
13:50
14:35
Ship before the ground shifts
Anna Herasymenko
Staff Product Designer - Meta
Product & management
🟡 Mid📌 🧩
Coffee break14:35 – 14:55
Discussion panel
Topic TBA
Design
14:55
15:20
"Zwolnij swojego badacza UX, przecież ogarnie Ci to moderator AI". Serio? No to sprawdzam.
Marek Trawiński
Head of UX Research - XTB S.A.
Research
🟡 Mid📌
TBA
Research
TBA
Product & management
15:25
15:50
Who Replaces the PM-Designer-Engineer Trio?
Piotr Kacała
Co-founder - Superhero.tech
Wojtek Strzałkowski
Co-founder - Superhero.tech
Product & management
🟡 Mid🧩 ♟
Break15:50 – 16:00
16:00
16:45
Test your way to personalisation at scale
Vedanti Joshi
Principal Product Designer
Emrah Sarıbaz
Head of Product Design
Design
🔴 Senior📌
16:00
16:45
A beautiful existential crisis: or how I learned to stop worrying and love embrace AI
Dalia El-Shimy
Director of UX Research - Wise
Research
🟡 Mid✨
TBA
Product & management
End of day · Gala Awards16:50