Do we really need to keep designing screens—or is it time to rethink our role entirely? As designers, we’ve become experts at crafting beautiful interfaces, but in a world where technology is becoming more ambient, adaptive, and automated… are screens still the point?

This talk explores how we can move beyond screen-centric thinking to design seamless, context-aware, even invisible experiences. It’s not about giving up craft—it’s about evolving how and where we apply it.

We’ll look at practical ways to design for flow, systems, signals, and behaviors—especially in industries like hospitality, where user interactions should feel effortless and intuitive. Expect honest questions, real-world examples, and a push to expand what “design” really means in a post-interface world.