Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations

This presentation equips UX designers with the frameworks, language, and evidence needed to secure design investment in enterprise organisations. Rather than positioning design as a necessary expense, we'll demonstrate how to present design as a revenue driver, risk mitigator, and competitive advantage that directly impacts the bottom line.

Key takeaways :

Learn how to use The Three Rs of ROI: Framing Design with Business Impact to convey design impact and urgency

Evangelise for design and master the art to secure design resources.

Framework to master Aligning Stakeholders Through Strategic Influence, business metrics and knowing how your organisation works.

Learn how to reframe research as Business Intelligence to achieve larger impact.