The Current State of E-Commerce Product Discovery UX: 8 Common Pitfalls & Best Practices

This presentation dives into what's really happening in e-commerce product discovery today, with hard data on how sites perform across homepage, search, product listings, and product detail pages. The talk will share surprising gaps uncovered, opportunities most retailers are missing, and practical improvements you can implement tomorrow. All insights come from Baymard's rigorous research, giving you the tools to streamline your shopping experience and stay ahead of competitors.

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