- The evolving role of content design competence: how AI influences our responsibilities, and what skills are in demand

- Future-proofing your team’s skills: shifting to strategic work within design competence from IC content delivery approach

- Building leadership skills: teaching ICs how to influence product direction in cross-functional initiatives (especially important in automation era)

- Keeping your craft alive:  how to keep your team motivated, inspired, and creatively open in era of automation