We’ll share how we built a well-oiled user research operation at Ramp Network, a crypto startup. This case study is packed with real-life examples of what worked, what didn’t, and what we learned along the way.

We’ll cover how we got stakeholder buy-in, secured budget, picked tools, and set up processes for both continuous discovery and targeted research. We’ll also show how we educated the organization, involved teams in research, and ultimately changed how the company operates.

If the audience wants to see a real example of how to scale user research in a fast-paced startup environment, this talk will provide no-fluff insights and reflections on how to make it happen.