From sales-led back to product-led: growth PM lessons from Mixmax

At Mixmax, we had to unlearn the habit of building the most urgently requested features and return to the basics: helping our ideal customers reach the right value faster. I’ll share how we defined user setup and aha moments, tied them to monetization, and rebuilt key experiences around them. You’ll hear what worked, what flopped, and how we moved from gut feel to measurable impact, including a 43%+ increase in users hitting the aha moment.

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