How (not) to talk to your customers - introducing discovery interviews into product development in Brand24.

A story of how Brand24 started with product discovery interviews to find matters important to our customers quicker, from building mostly on feeling and proxy feedback to decisions based on the mix of direct conversations, relevant data and intuition. What can you expect from the talk - things that worked well, challenges we faced, how to talk to customers to get as much unbiased information as possible and examples from my own experience.