Joanna is a Senior Qualitative UX Researcher with 7+ years of experience exploring what people do, why they do it, and what that means for products and businesses.
She works across UX, business, and analytics, supporting digital products (app & web) as well as innovation projects around conversational AI. She’s curious about new research methods, but not easily impressed by shiny new tools. She believes that good research begins where stereotypes end – in truly understanding another person and their needs.
