Vedanti Joshi is a principal product designer who geeks out over how people behave, how technology works, and how money moves. She currently leads design for Zalando's conversion funnel, spanning cart, checkout, payments, and order success, tackling some of e-commerce's most complex challenges with equal parts strategy and craft. What drives her is designing experiences that feel right for the person using them, thinking several steps ahead, and helping teams do their best work together.
