Test your way to personalisation at scale

In this session, Emrah Sarıbaz and Vedanti Joshi from Zalando will explore how organisations can create a healthy environment to ship value faster and at scale through rapid experimentation. Moving beyond the traditional product development process, the speakers will detail how they built an agile, flat-hierarchy task force that was isolated from standard portfolio cycles to quickly test hypotheses and drive millions in Gross Merchandise Value (GMV). Attendees will learn practical strategies for prioritising ideas using a framework and gain actionable insights from real-world A/B tests across the e-commerce purchase journey. By showcasing their jey of running multiple experiments that successfully over delivered of their initial GMV goal ahead of time, Emrah and Vedanti will demonstrate how empowering teams to think big, act fast, and embrace a "dare to fail" mindset can effectively uncover customer intent and significantly boost team motivation.