The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization...

Every product uses words in the interface. Ways of how it gets there may differ, but usually it involves at least some work from designers and developers. I’d like to explore possible ways of...

As front-end developers writing modern web applications, we often forget that a deep knowledge of HTML is a skill to be honed. The result is that the huge majority of digital products have invalid...

The subject of the presentation is the creation of products/tools that are intended for a specialized target group. How to conduct conversations and collect requirements, how to gain the necessary...

"Love Will Forgive You Everything" but… "The whole point is that two want it at the same time." Entering the market with a product that users will immediately love is much more difficult than the...

Implementing an AI-based solution is primarily a technological challenge. Meanwhile, concepts for new products or functionalities are often born in the headsof designers. Is it possible to provide...

A single question often lingers throughout any design process: will it work? Often, the short answer is simply – "No." The long answer? "Noooo!" Dissatisfied, we ponder potential improvements in a...

What factors influence user decisions and how can they be used to increase engagement? I will discuss examples of how behavioral economics techniques can be applied to web design and mobile...