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Product & Management Stage

When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success

About

Most product teams find it hard to align their pressing priorities with a long-term vision. Can you prioritize the right problems to build meaningful products instead of chasing immediate gains? Do you feel like you are leaving your values behind when you start your workday?

In this talk, we'll uncover strategies to keep focused on long-term, meaningful metrics, even when facing tight deadlines. You will find ways to advocate for impactful innovation even when your stakeholders seek quick fixes. We will explore how boring looking initiatives can drive significant results by innovating carefully with real-life examples of success and failure from companies like Spotify, IKEA, Sony, Toyota.

Speakers

Bilgi Karan

Design Leader / Innovation Strategist at IKEA

Other talks from: Product & Management Stage

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