Design Stage

When Careful Innovation Beats Disruption: Using Ethics for Long-Term Product Success

September 16, 2026 9:40 AM
45 min
Expert Talk
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This English talk is live-translated to Polish with AI, thanks to our partner Vasco Translations — in the WaysConf app on site and on the online stream.

This talk will be live-translated between English and Polish (AI translation) by our partner Vasco Translations — follow it in your language in the WaysConf app on site, or pick your stream language online.

About

Most product teams find it hard to align their pressing priorities with a long-term vision. Can you prioritize the right problems to build meaningful products instead of chasing immediate gains? Do you feel like you are leaving your values behind when you start your workday?

In this talk, we'll uncover strategies to keep focused on long-term, meaningful metrics, even when facing tight deadlines. You will find ways to advocate for impactful innovation even when your stakeholders seek quick fixes. We will explore how boring looking initiatives can drive significant results by innovating carefully with real-life examples of success and failure from companies like Spotify, IKEA, Sony, Toyota.

Topics & level
Senior
Case Study
Strategy
Ethics & Sustainability
Product Strategy
Leadership & Career
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