Design Stage

Agents, agents, agents

September 17, 2026 10:25 AM

55 min

Discussion panel

RGB

This talk will be live-translated between English and Polish (AI translation) by our partner Vasco Translations — follow it in your language in the WaysConf app on site, or pick your stream language online.

About

As conversational UX attempts to absorb the flows and screens that interaction design used to shape, UI thins out. Once asking the agent becomes the default, defining its context, purpose, and personality becomes the highest leverage factor in a product. Right now, it falls somewhere between design, PM, and engineering, with no one clearly responsible.

If the product is the agent's behavior, then should researching, testing and designing what is said and how it is said be the new scope of the designer?

Topics & level

Senior

Strategy

Content Design

Org & Collaboration

Who is it for?: For experienced designers, researchers, PMs and engineers shaping agent-based products and negotiating responsibility across disciplines. Especially relevant when the agent’s behavior is becoming the core user experience.
In this session: Who should own an agent’s context, purpose, personality and behavior? This panel explores how conversational interfaces change the scope of design, research and cross-functional product ownership.