Research Stage
Built to Spec: Bridging Engineering and UX Testing in Consumer Tech
About
In physical products, experience is often the hardest thing to measure and the easiest thing to overlook.
We share how we built a UX testing framework for a consumer tech device, connecting hardware product design, user research, engineering metrics, and competitor benchmarking into one decision-making system. We’ll show how to test physical products at different development stages, what to measure, how to set clear measurable outcomes for teams, and how to turn data into clear product direction.
This is a practical talk for Design Teams who want a seat at the table when decisions matter.

Marek Trawiński — Head of UX Research at XTB
"Zwolnij swojego badacza UX, przecież ogarnie Ci to moderator AI". Serio? No to sprawdzam.
🇬🇧 English

Dalia El-Shimy — Director of UX Research at Wise
A beautiful existential crisis: or how I learned to stop worrying and love embrace AI
🇬🇧 English

Anna Malena Njå — Behavioral Science Consultant at Nudgelab
Designing for actual humans, not who we wish to be
🇬🇧 English

Brad Orego — ex. Head of Research at ex. Webflow
Research: From Support Partner to Strategic Driver
🇬🇧 English

Anna Brozyna — Senior User Researcher at Ministry of Justice UK
The AI Finds. We Decide: Building Ethical AI Research When You're Locked Out of Users
🇬🇧 English

Nikki Anderson — Founder at Drop In Research
The Impact Theater Trap
🇬🇧 English

Emrah Sarıbaz — Product Design Leader at Zalando
The Reliability Trap: Why Your Strengths May Be Pushing You Towards Stagnation
🇬🇧 English

Radosław Sterna — Lead UX Researcher at Independent
UX Research, but with Logs: A One‑Year Experiment
🇬🇧 English
BECOME our SPEAKER at waysconf 2024

