In physical products, experience is often the hardest thing to measure and the easiest thing to overlook.

We share how we built a UX testing framework for a consumer tech device, connecting hardware product design, user research, engineering metrics, and competitor benchmarking into one decision-making system. We’ll show how to test physical products at different development stages, what to measure, how to set clear measurable outcomes for teams, and how to turn data into clear product direction.

This is a practical talk for Design Teams who want a seat at the table when decisions matter.