Research: From Support Partner to Strategic Driver

Researchers have dug themselves a burrow, but our peers aren’t helping. If you want Research to be a strategic driver, here’s what needs to happen.

Raise your hand if you’ve heard this before: “we want Research to be more strategic”. The problem with this is that nobody tells us what that means or how to do it. In this talk, Brad breaks down how both Researchers and organizations need to change in order for Researchers to become strategic value drivers.