Product & Management Stage
Conway's Law from the Inside: Navigating Org Structure When You Can't Change It
About
Every product reflects the organization that built it – whether you planned it or not. Conway's Law isn't just a technical curiosity; it's a daily reality for design leaders working inside complex, siloed organizations. This session explores how to recognize Conway's Law in action, understand its impact on design and product outcomes, and navigate organizational structure strategically – even without the authority to change it. Real cases, hard-won patterns, actionable takeaways.
Wojciech Smajda — Senior Technical PM at IBM
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Marcin Woźny — Product Discovery Director at Autopay
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Petra Wille — Product Leadership/Executive Coach at Independent
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Marty Cagan — Founder and Partner at Silicon Valley Product Group
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Brynn Chadwick — Principal Product Manager at Kraken
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Debbie Levitt — CXO at Delta CX
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Bilgi Karan — Design Leader / Innovation Strategist at IKEA
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🇬🇧 English
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