creating what matters

WaysConf
Agenda 2025

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Karol Kłaczyński
How (not) to talk to your customers - introducing discovery interviews into product development in Brand24.
17 Sep
9:40 am
ResearchWay
HEX
🇬🇧 English
Aga Naplocha
Paulina Kacprzak
Small Teams, Big Impact – Teamwork That Works
17 Sep
9:40 am
ManagementWay
PANTONE
🇬🇧 English
Oleksii Tkachenko
Modern content design team: human expertise AI can’t replace
17 Sep
9:40 am
DesignWay
RGB
🇬🇧 English
Gabriela Kłos-Kufel
Digital Signage at Good Lood. Case study.
17 Sep
10:35 am
DesignWay
RGB
🇬🇧 English
Anna Jozanis
Doświadczenie na minusie. Jak skutecznie redukować dług UX
17 Sep
11:05 am
DesignWay
RGB
🇵🇱 Polish
Marcin Zaremba
Transforming a Health Marketplace into a Product-Led Organization
17 Sep
11:50 am
ManagementWay
PANTONE
🇬🇧 English
Wojtek Kutyła
Speed of progress at the cost of technological exclusion — no-code, UI libraries, AI tools and web accessibility
17 Sep
11:50 am
DesignWay
RGB
🇬🇧 English
Joanna Skrzyńska
Lekcje z exit poll - badania bez prawa do błędu
17 Sep
11:50 am
ResearchWay
HEX
🇵🇱 Polish
Patryk Pijanowski
How we almost killed our no-code startup – and what we learned to actually succeed
17 Sep
12:45 pm
ManagementWay
PANTONE
🇬🇧 English
Rinaldo Ugrina
The Current State of E-Commerce Product Discovery UX: 8 Common Pitfalls & Best Practices
17 Sep
12:45 pm
DesignWay
RGB
🇬🇧 English
Olga Godek
Grzegorz Niczyporuk
Better together - how QA and Design can benefit each other
17 Sep
1:15 pm
DesignWay
RGB
🇬🇧 English
Bill Spingarn
The Senior Designer Transformation
17 Sep
1:50 pm
DesignWay
RGB
🇬🇧 English
Jakub Tutaj
From sales-led back to product-led: growth PM lessons from Mixmax
17 Sep
1:50 pm
ManagementWay
PANTONE
🇬🇧 English
Robert Statkiewicz
Inclusive Research Practices as Engine for Implementing Accessibility in your organization.
17 Sep
1:50 pm
DesignWay
HEX
🇬🇧 English
Maciej Szafraniec
Move fast & slow down faster. Lessons from leading teams through a revolution.
17 Sep
2:55 pm
ManagementWay
PANTONE
🇬🇧 English
Debbie Levitt
Shift From Cycles of Failure to Quality and Value
17 Sep
4:00 pm
ManagementWay
PANTONE
🇬🇧 English
Piotr Kmita
Michał Mazur
Trust, Stress & Crypto Wallets: How We Built a Research Culture in Web3 Scale-up
17 Sep
4:00 pm
ResearchWay
HEX
🇬🇧 English
Daria Tarawneh
Design as a Revenue Driver: Securing Design Investment in Enterprise Organizations
17 Sep
4:00 pm
DesignWay
🇬🇧 English
Vitaly Friedman
Inclusive UX: From Gen-Z to Older Adults
18 Sep
9:30 am
DesignWay
RGB
🇬🇧 English
Aleksandra Głowacka
Allegro delivery: when product delivery becomes a challenge
18 Sep
9:30 am
ManagementWay
PANTONE
🇬🇧 English
Małgorzata Sapeta
Artur Janiszewski
Etnografia w świecie powiadomień – jak badania dzienniczkowe zmieniają sposób analizy komunikacji
18 Sep
9:30 am
ResearchWay
HEX
🇵🇱 Polish
Bartłomiej Kozieł
Macie Rzecznika Praw Użytkownika? – Yhm…
18 Sep
10:25 am
ManagementWay
PANTONE
🇵🇱 Polish
Jakub Serek
Case-study: Applying LLMs to Qualitative Data Analysis
18 Sep
10:55 am
ResearchWay
🇬🇧 English
Benjamin Shishko
What’s in your head - you can build. AI prototyping for UXers
18 Sep
11:40 am
DesignWay
RGB
🇬🇧 English
Kate Moran
Accelerating Research with AI
18 Sep
11:40 am
ResearchWay
HEX
🇬🇧 English
Nathalie Kowalczyk
Beyond the Pixel: From Design Craft to Strategic Advantage
18 Sep
11:40 am
ManagementWay
RGB
🇬🇧 English
Gustaw Jakubowski
Karolina Michałkowska
What if designers can get over business short-term thinking & shape what truly matters in the long-term world?
18 Sep
12:35 pm
DesignWay
RGB
🇬🇧 English
Łukasz Kowalski
The Invisible 90% - Why Great Design Fails in Large Organizations
18 Sep
1:05 pm
DesignWay
RGB
🇬🇧 English
Caleb Sponheim
How to navigate AI products: no longer novel, not yet mature.
18 Sep
1:40 pm
ResearchWay
🇬🇧 English
Juan Hidalgo
Should we still be designing screens?
18 Sep
1:40 pm
DesignWay
RGB
🇬🇧 English
Dr Bart Jaworski
How come "Solution looking for a problem" is no longer a joke in Product Management due to AI
18 Sep
1:40 pm
ManagementWay
PANTONE
🇬🇧 English
Hanna Norlin
Crafting Utopia: The Stories and Designs That Shape Our World
18 Sep
2:45 pm
DesignWay
RGB
🇬🇧 English
Veronika Tamaio Flores
AI or not AI: making sense of the hype
18 Sep
2:45 pm
ManagementWay
PANTONE
🇬🇧 English
Grzegorz Róg
Jak dowozić z AI?
18 Sep
3:50 pm
ManagementWay
RGB
🇵🇱 Polish
Alicja Antkowiak
Laura Lachowicz
🕵️‍♀️ Is Everyone a Researcher? The (R)evolution of the Researcher’s Role in Customer-Centric Companies
18 Sep
3:50 pm
ResearchWay
HEX
🇬🇧 English

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