Andrzej Pyra

UX Manager in Santander Bank Polska

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Jakub Tyczyński

Service Design Transformation Lead in Santander Bank Polska

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How to create a design framework for a large organisation? - Conclusions and lessons from 4 years of Service Design implementation at Santander Bank Polska

Long Lecture
Product Operations
Talk is in:
🇵🇱 Polish
Date & Time:
September 4, 2023 12:00 PM

In our presentation, we will talk about the transformational journey that Santander Bank Polska went through from the first design experiments carried out by a group of enthusiasts to the cross-cutting standardisation of the product development process. We will show how to effectively implement service design on the scale of such a large organisation and why a dedicated framework plays an important role. We also explain how to effectively communicate the value of design in a business-focused environment and why you don't need many designers at all to make Service Design work well in your organisation.

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