Top speaker 2023

Andrzej Pyra

UX Manager in Santander Bank Polska


Founder of POGO and LEARN DESIGN - an agency supporting organisations in the development of products and services of competence development processes. Currently User Experience Manager Leader managing a team of designers developing Internet and mobile banking at Santander Bank Polska. Experienced Design Manager, Team Leader and strategist.

Andrzej Pyra


Long Lecture
Product Operations

How to create a design framework for a large organisation? - Conclusions and lessons from 4 years of Service Design implementation at Santander Bank Polska

In our presentation, we will talk about the transformational journey that Santander Bank Polska went through from the first design experiments carried out by a group of enthusiasts to the cross-cutting standardisation of the product development process. We will show how to effectively implement service design on the scale of such a large organisation and why a dedicated framework plays an important role. We also explain how to effectively communicate the value of design in a business-focused environment and why you don't need many designers at all to make Service Design work well in your organisation.

Read more
No items found.

Andrzej Pyra



BECOME our SPEAKER at waysconf 2024