Today the majority of product teams understand that accessibility is an essential characteristic of a digital product, not a nice set of low-priority user stories that can die in the backlog. What challenges does a product team face on the way to make an existing product accessible? How does it handle legal issues? I’m going to share my personal experiences and the insights I gained working on improving accessibility of digital products based in Europe and North America. I'll reveal practical tips and lessons learned from real-world projects, where accessibility played a pivotal role. Together, we'll explore how to foster an accessibility-first mindset within design teams and drive positive change in the digital landscape.