Whether it's a morning routine, a historical tradition, or a religiousceremony, rituals play an essential role in shaping our identity and connecting us withothers. Likewise, rituals can serve as a powerful tool for building a strong designculture, promoting collaboration, and unlocking the team's potential to achieve betterdesign outcomes. In this talk, we're going to dive into the most important designerrituals out there, exploring how these shared experiences can bring chemistry,alignment, and collaboration to your team's creative process. And the best part?You'll learn how to design your very own ritual from scratch, including all the essentialingredients for success.