How AI Products Really Go to Market — A Zero-Budget Playbook

AI might be booming—but launching an AI product that actually gets traction? That’s still a mystery for many founders.

In this high-impact session, Maja Voje breaks down a practical, tested framework for going to market with an AI-powered product without burning cash. Whether you're building an AI agent, tool, or platform, you’ll learn what actually works to go from 0 to your first 1,000 users and beyond.

You’ll discover:

- Why most ideal customer profiles (ICPs) are fiction—and how to build one that converts

- How to position your AI product to deliver 10X value (without ever saying “AI”)

- Fast ways to test pricing—before you build a single feature

- 7 go-to-market tactics you can use for free (including growth loops that compound)

Built from first-hand experience helping AI startups and backed by early results from a new AI content tool, this talk will give you the confidence and clarity to launch smarter.