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Michał Madura

Senior Business Design Consultant at Edisonda

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Sociologist, a graduate of AGH University of Science and Technology in Krakow. He has been working at EDISONDA since over 2013, where he is currently a consultant in the Business Design area. He helps clients understand user needs better and plan the design process to facilitate the creation of an effective digital product. Since 2016 he has also taught at the AGH University of Science and Technology in Krakow.

Michał Madura


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Power Talk
Design & Business

Should a consultant be a bodybuilder?

I have been working in the tech industry for 11 years. For the past 9 years, I have been part of the Edisonda team, where I work as a consultant. On a daily basis, I meet with clients, talk about their needs and create processes that we later implement. In a sense, I sell our services, but I'm not a regular salesman. In my presentation, I will share how to sell your work by catering to customers' needs. I will focus on some examples and anti-examples. There will be some advice on the attitude of a consultant and an explanation of who a consultant actually is. What will you learn from this talk? 

- How not to buy and sell design

- How to talk about customer needs

- Why a designer, consultant, and researcher should know how to sell

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Michał Madura



September 4-5, 2023
Krakow + online
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