I have been working in the tech industry for 11 years. For the past 9 years, I have been part of the Edisonda team, where I work as a consultant. On a daily basis, I meet with clients, talk about their needs and create processes that we later implement. In a sense, I sell our services, but I'm not a regular salesman. In my presentation, I will share how to sell your work by catering to customers' needs. I will focus on some examples and anti-examples. There will be some advice on the attitude of a consultant and an explanation of who a consultant actually is. What will you learn from this talk? 

- How not to buy and sell design

- How to talk about customer needs

- Why a designer, consultant, and researcher should know how to sell

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