Top speaker 2023

Laura Mata Garcia

UX Research Manager at Brainly

About

Laura is the UX Research Domain Manager at Brainly’s Design Center of Excellence. Her primary responsibilities are providing product teams with strategic, foundational knowledge about Brainly’s users, and establishing and scaling UX research which includes building the operational infrastructure to support research activities. She is a UX researcher and Experience Designer with 15 years of experience leading experience design, innovation, and research projects both in-house and as a consultant to companies in multiple industries such as banking, automotive, retail, technology, social media, travel, and FMCG. As a qualitative researcher, she covers the spectrum from explorative, large-scale, multi-language research to quick-and-dirty guerrilla usability testing both remotely and onsite. Her specialization is cross-cultural research and understanding deeply hidden mindsets and beliefs.

Laura Mata Garcia

talks

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2022
Long Lecture
Design Strategy

Brainly Design Center of Excellence - Scale & Synergy

Being part of a hyper-growing IT organization can be challenging; you need to scale your design team while ensuring your objectives and goals are aligned with your project stakeholders, all while achieving the best possible design quality. If this amount of work sounds both familiar and daunting, then consider creating a Design Center of Excellence.

Having clearly defined roles and responsibilities for everyone involved while taking a growth-oriented approach that focuses on standards and adapting to changes might answer most of your struggles.

We, at Brainly, are happy to share our insights on how we manage design challenges by using a domain-oriented perspective to achieve our common goal.

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Laura Mata Garcia

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workshops

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