Sociologist, researcher, strategist. For over 10 years, she has specialized in brand development and emerging trends in communication. She was recognized as one of the "50 Most Creative People in Business" in the brief.pl ranking. She has been a speaker at events such as InSummit, Trajektorie, InternetBeta, and has authored expert publications in industry media. Currently, she focuses on practice-centric design, customer experience design, and utilizing in-depth insights in business. She has carried out research, transformational, and developmental projects for brands such as X-kom, Znak, Flugger, Reporter Young, Inglot, Lidl.

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