Katarzyna Skoczek-Colombo
Customer Experience & Insights Manager at Omnisense
Sociologist, researcher, strategist. For over 10 years, she has specialized in brand development and emerging trends in communication. She was recognized as one of the "50 Most Creative People in Business" in the brief.pl ranking. She has been a speaker at events such as InSummit, Trajektorie, InternetBeta, and has authored expert publications in industry media. Currently, she focuses on practice-centric design, customer experience design, and utilizing in-depth insights in business. She has carried out research, transformational, and developmental projects for brands such as X-kom, Znak, Flugger, Reporter Young, Inglot, Lidl.
Katarzyna Skoczek-Colombo
talks
User is no longer the king: exploring practice-centric design
Although it may sound like heresy, user-centered design is slowly becoming outdated and no longer suitable for the complex and dynamic world we live in. This creates space for new design approaches, such as practice-centric design. We will explain what it entails and showcase numerous concrete examples from projects where we have implemented it. In our opinion, a practice-centric approach allows for a better grasp of the context in which a product operates, leading to more profound insights. Interestingly, it is also easily embraced by both internal and external clients. So, are you ready to make the switch?