Seweryn Rudnicki

Co-founder and partner at Hearts&Heads

Learn more

Katarzyna Skoczek-Colombo

Customer Experience & Insights Manager at Omnisense

Learn more
Go Back

User is no longer the king: exploring practice-centric design

Long Lecture
Inspirations & Mindset

Although it may sound like heresy, user-centered design is slowly becoming outdated and no longer suitable for the complex and dynamic world we live in. This creates space for new design approaches, such as practice-centric design. We will explain what it entails and showcase numerous concrete examples from projects where we have implemented it. In our opinion, a practice-centric approach allows for a better grasp of the context in which a product operates, leading to more profound insights. Interestingly, it is also easily embraced by both internal and external clients. So, are you ready to make the switch?

Other talks from

Inspirations & Mindset

2023

Alexandra (Gurita) Mihai

Principal Product designer @ UiPath

Ethics in Digital Design: Making informed and responsible decisions

Michał Dorosz

Lead UX Designer at Unit4

Is UX still a creative field? What down to earth designers should know about speculative design.