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Inspirations & Mindset

User is no longer the king: exploring practice-centric design


Although it may sound like heresy, user-centered design is slowly becoming outdated and no longer suitable for the complex and dynamic world we live in. This creates space for new design approaches, such as practice-centric design. We will explain what it entails and showcase numerous concrete examples from projects where we have implemented it. In our opinion, a practice-centric approach allows for a better grasp of the context in which a product operates, leading to more profound insights. Interestingly, it is also easily embraced by both internal and external clients. So, are you ready to make the switch?

BECOME our SPEAKER at waysconf 2024