Top speaker 2023

Justyna Weronika Łabądź

Researcher and content writer at Dodonut


Justyna Weronika Łabądź, Ph.D., is an experienced researcher and book author. As a content creator, she works at the web development company, Bejamas, and Dodonut, a sustainable web design agency. She uses her expertise to teach and inform people about sustainable and accessible solutions for the web and best practices in UX, UI design, and UX research. Justyna holds a Ph.D. in Cultural Studies and has spent much of her career researching new media art, digital technology, and socially responsible design. Her work has been published in numerous academic journals and books and presented at conferences worldwide.

Justyna Weronika Łabądź


Power Talk

Storytelling with code for better accessibility (and SEO)

Google is blind. It doesn't see beautiful layouts, engaging carousels, attractive illustrations, and photos. The same is true for many other users who visit our site and may not necessarily rely on the culturally dominant sense of sight. The use of storytelling principles in coding comes to the rescue, changing the optics from visual coding to linear coding arranged logically. By asking questions about whether the structure of our website tells a logical story, whether its content carries meaning and function, and whether the reader of this story can easily navigate through it by finding strategic elements, we are able not only to create well-functioning websites, which the blind Google and its crawlers will visit and rate higher in the SEO ranking. Above all, we will reach all Internet users who sit down to the coded reading with the satisfaction that someone has prepared a user-friendly website written like an engaging story.

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Justyna Weronika Łabądź



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