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Joanna Gierasimiuk

UX Researcher & Designer at DataFeedWatch

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UX Researcher, psychologist, in the past – research scientist. Currently working as a UX Researcher & Designer at DataFeedWatch. After hours she mentors and teaches courses on UX, especially for novice researchers.

Joanna Gierasimiuk

talks

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2022
Power Talk
Research & Discovery

Insight driven product - how to ask users and don't suggest answers?

Even the most experienced researchers make mistakes in qualitative research like in-depth interviews or usability testing. It can be nodding when a user says what you want to hear, not allowing silence to let them think, or assuming they may be emotional about a product because you feel they might be facing a crisis. 

How can psychology help here? What is understood by empathy? How to focus on what the other person is trying to tell you and not plan the next question in your head? How to train "soft" skills, and where to draw inspiration to enhance them? 

The presentation is a collection of practical tips (with examples of ups and downs) on qualitative research and mitigating mistakes. I will cover the most common situations and questions a researcher gets asked. The speech is a sort of answer to the question: how to interview users and make as few suggestions as possible? 

As it is no longer only UX Researchers who interview users, the talk is addressed to Product Owners, Project Managers, Product Designers, and UX Designers. I will start with the basics of interviewing and testing and move on to more advanced cases and a toolbox for strengthening competencies in this area.

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2022
Discussion Panel
Discussion Panel

What? How? Why? - about the role of research in building digital products.

Research has settled in for good in the world of design. Their role and influence is constantly growing, and researchers and researchers are more and more often invited to the processes of shaping business goals and priorities. At the panel, we will talk about new challenges faced by researchers and look for good practices that may facilitate our next research process.

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Joanna Gierasimiuk

workshops

September 4-5, 2023
Krakow + online
5th edition

DesignWays is now WaysConf.
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