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Alex Dziewulska

Head of product design apptension, Chapter Lead/Principal UX Designer, SWPS Wykładowca UXD studia podyplomowe,

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Business Design and Design Thinking Evangelist focused on translating user needs to business goals and technology possibilities. Working with intive as Chapter Lead/Principal UX Designer to deliver an innovative solution to customers worldwide.

Alex Dziewulska

talks

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2022
Power Talk
Research & Discovery

How to improve usability testing - quantitative methods and RITE

Are you struggling to convince the business about testing? Or is it your team that doesn't believe in testing in an agile environment? You write reports for the sake of writing, yet you'd like your research to have a real impact on the product design? Join me to learn how to conduct usability testing in agile projects, where a mix of quantitative and qualitative methods can impact research effectiveness, reliability, and replicability of results. I'll talk about metrics, RITE testing, and quantitative methods in usability testing.

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2022
Discussion Panel
Discussion Panel

What? How? Why? - about the role of research in building digital products.

Research has settled in for good in the world of design. Their role and influence is constantly growing, and researchers and researchers are more and more often invited to the processes of shaping business goals and priorities. At the panel, we will talk about new challenges faced by researchers and look for good practices that may facilitate our next research process.

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Alex Dziewulska

workshops

September 4-5, 2023
Krakow + online
5th edition

DesignWays is now WaysConf.
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