Agnieszka Zygmunt

Lead UX Researcher at 10clouds

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UX design is a story - how values can affect Your project

Long Lecture
Research & Discovery
Talk is in:
🇬🇧 English
Date & Time:

In research and design activities for new solutions, values are still very often underestimated or treated only as high-level assumptions. We focus on functionality, technical assumptions and we look for innovation, forgetting that using value as a design tool can give the same products a completely different face.

Using specific product discovery and service design solutions as an example, we'll talk about how a product can be impacted by appropriate discovery, research, and then leveraging design values for end-users. We will discuss the advantages and risks, how to combine the perspectives of different types of research, and - step by step - how to start using values as a design tool.

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