Iga Mościchowska

co-founder at [ation] center

Learn more
Go Back

The Voice of the Customer - about the shortcomings of declarative research in product discovery

Long Lecture
UX Research
Talk is in:
🇬🇧 English
Date & Time:
September 5, 2023 9:00 AM

Voice of the Customer  - easy to get and analyze, hard to conclude from. Organizations have fallen in love with automatic techniques for tracking feedback from their customers. They eagerly reach for reviews, opinions, helpline reports and ratings on scales. It gives them a conviction that their organization is customer-centric. However, it is not the most accurate source of users' needs in product discovery. In the presentation, I will focus on what are the limitations of declarative methods and what are their alternatives.

Other talks from

UX Research


Jakub Dziedzic

Lead Product Designer, Ramp

Between the lines of stakeholders: maintaining a great relationship resulting in outcomes and opportunities.

Luiza Pianka

UX Researcher, Appfire

Research repository - How NOT to fail

Anna Kaliska

Experience & Research Strategy Consultant, Accenture Song / UXRdaily

Introduction to Research Ops in practice