Beyond the Hype: Our Journey to Understand, Measure, and Build for Trust in AI

There are shiny AI features everywhere, but building AI experiences that people actually trust and rely on? That's where the real challenge lies. At monday.com, we've learned that AI success isn't measured by how exciting features are, but by how confidently people use them to move their work forward.

In this session, Senior UX Researcher Shai Passal shares the ongoing journey she and her team have taken to understand and measure what trust means in AI products, putting humans at the center of AI development. Through research insights and real-world examples, she'll explore how focusing on trust transforms the way teams think about and build AI experiences.

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