Join Erin Essex for a hands-on workshop created for participants who want to gain practical knowledge in a smaller, interactive setting.

Date: September 15, 2026
Duration: 4 hours
Time: 12:00 PM–4:00 PM
Location: Apteka Designu, ul. Mikołaja Kopernika 19A, Kraków
Format: Half-day workshop
Language: English

AI has made it easier than ever to ship something fast - so why are teams taking longer and longer to perfect their products?

As teams lean into rapid prototyping and vibe coding, crucial steps in the product design process are quietly getting skipped. The result? Polished products that miss the mark. Frustrated and confused users. Tedious rework across teams.

This workshop equips PMs and engineers with the product design thinking toolkit needed to move fast while building the correct product. Through hands-on exercises and real-world examples, participants will learn how to evaluate ideas, pressure-test prototypes, and make smarter product decisions before writing a single line of code.

Key Learning Points:

• Understand why AI-driven speed is leading teams to build the wrong things - and how to catch it early
• Differentiate between assumptions, signals, and real user needs
• Apply practical usability heuristics to spot issues before they become rework
• Identify why “good-looking” prototypes fail in real-world use
• Avoid costly rework by validating decisions earlier in the process