Top speaker 2023

Wojciech Popiela

CEO / UX Designer at Webmetric


Specialist in UX and conversion optimization by research methods. Co-Founder of Webmetric, lecturer at Collegium Da Vinci.
 With his team, he delivers value to businesses by increasing the usability and conversion rate of websites, stores and apps.
 In his more than 10 years of experience, he has worked with brands such as Bauer Media, Komputronik, Neonail and Eurocash.

Wojciech Popiela


Power Talk
UX Design

From irrationality to user engagement - how behavioral economics can improve UX design?

What factors influence user decisions and how can they be used to increase engagement? I will discuss examples of how behavioral economics techniques can be applied to web design and mobile applications.

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Wojciech Popiela



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