Lead UX Designer at Unit4
With over ten years of experience in various design disciplines, I have developed a robust set of skills in all aspects of design and visual communication. This interdisciplinary approach allows me to design meaningful and seamless experiences with a focus on people. I've supported digital transformation projects for worldwide companies, worked on large-scale blockchain solutions for transport & automotive, and created digital products leveraging cloud technology in the medical industry. Currently I am using my skills to improve the employee experience by working on HCM and ERP products.
Creativity is considered a crucial characteristic of successful UX designers. However, more often than not, we rely on established patterns and frameworks to find practical, tried-and-true solutions instead of exploring new frontiers. While this approach may work for the present, we miss the opportunity to shape the future. Can we do better? In this talk, I will explore the role of speculative design and how it can influence both short-term operations and long-term strategy, as well as how this practice can be applied in the UX process.