CEO at Ninetailed
Andy is CEO and founder of Ninetailed, an API-first personalization, and customer experience optimization platform. He has worked in the enterprise CMS space, digital companies, and advertising agencies for over 20 years.
The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack. I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.