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Andy Kaiser

CEO at Ninetailed

Andy is CEO and founder of Ninetailed, an API-first personalization, and customer experience optimization platform. He has worked in the enterprise CMS space, digital companies, and advertising agencies for over 20 years.

Andy Kaiser


Long Lecture

The Power of Personalization in the Digital Customer Experience

The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack.  I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.

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Andy Kaiser



September 4-5, 2023
Krakow + online
5th edition

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