Andy Kaiser

CEO at Ninetailed

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The Power of Personalization in the Digital Customer Experience

Long Lecture
Talk is in:
🇬🇧 English
Date & Time:
September 4, 2023 12:00 PM

The talk is about the power of personalization in the digital experience age. Moreover, I’ll share four pillars of digital customer experience optimization and how to make experience optimization with modern tech stack.  I will also cover the importance of composable / MACH architectures, why the need of first-party data, latency / performance, unified customer profiles, and structured content to make personalization at scale a success including real use cases.

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