Lead Product Designera @ Goodylabs
Digital Product Designer with a knack for design management and teaching. During a decade-long career wearing multiple hats—Head of Design, Art Director, Team Leader, Product/UX/UI/Visual Designer—worked with startups (PerchPeek), big corps (Amazon, Careem), agencies (Together, Netguru), Software Houses (Bling.sh), and faced the challenges of freelance. Spends his free time lecturing at Collegium DaVinci about design processes and tools or leading design courses at Infoshare Academy. Outside of the design world, an incurable geek, with a love for art, motorcycles, and the great outdoors.
A quick exploration into the delicate balance between relying on instinctive understanding (intuition) and gathering deep understanding through analysis and observation (insight) in digital product design.
In our industry, the allure of the "design process" is undeniable. For every problem, question, quandary or goal, there seems to be a ready out-of-the-box framework, model or procedure. We gladly workshop any idea until we're absolutely sure it's perfect, until everyone put their two cents in. Guided by the elegance of statistics and metrics, we move forward towards final designs only when we’re certain of success.
Outside of big corporations and big budgets, among startups, grassroots initiatives, it doesn’t work that way. More often than not, there isn't time to go through a proper design process, data available is either scarce, old, unusable or just non-existent. Research is whatever we can do during our lunch break. Budgets don't include testing. And yet, we create.
How to walk that thin line between being a craftsman and an artist? When to dig for data and when to trust your gut? Learn from my mistakes.