Discover what's worth building: How to Turn User Signals Into Testable Bets Before They Become Expensive Commitments

Most teams do some discovery, but very few know how to turn scattered user signals into clear decisions about what is actually worth building. In this hands-on masterclass, participants will learn a practical workflow for product discovery that combines qualitative research, product analytics, assumption mapping, and lean experimentation. The session is grounded in real work from multiple successful startups. For example, UX Pilot, where product analytics helped identify behaviors linked to paid conversion, including an experiment that increased free-to-paid conversion by 50%, and pricing discovery work that contributed to a 200% uplift in order value. Participants will work on their own product ideas and leave with a concrete hypothesis, an experiment design, and a lightweight decision framework they can apply with their teams immediately.