"Love Will Forgive You Everything" but… "The whole point is that two want it at the same time." Entering the market with a product that users will immediately love is much more difficult than the classic MVP path, but this is the only way to gain market share today. What truly makes a product meet criteria of Minimum Loveable Product, and to what extent are they consistent with the classic MVP concept? This perspective is based on my experience working on a startup within a large organization.

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