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Design Strategy

From zero to hero: how we turned a team of two designers into a strategic UX Center of Expertise.


A case study on how we developed the team from two designers tasked with “doing design thinking” into a strategic asset at the heart of the digital transformation of the bank. I will share my experiences of navigating a huge corporate structure and building the understanding of the value of good UX design and of understanding the bureaucratic and regulatory environment that lead to developing the UX team.

BECOME our SPEAKER at waysconf 2024