Kuba Danecki

Head of UX Competence Center at BNP Paribas

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From zero to hero: how we turned a team of two designers into a strategic UX Center of Expertise.

Long Lecture
Design Strategy
Talk is in:
🇬🇧 English
Date & Time:

A case study on how we developed the team from two designers tasked with “doing design thinking” into a strategic asset at the heart of the digital transformation of the bank. I will share my experiences of navigating a huge corporate structure and building the understanding of the value of good UX design and of understanding the bureaucratic and regulatory environment that lead to developing the UX team.

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