In this session, discover how to effectively align UX research with business objectives to create user-friendly and profitable products. Drawing from my experience as the manager in the largest UX research team in Poland at Allegro.pl, I'll share insights on how impactful research can shape product and service strategies and support the achievement of specific business goals. Learn proven techniques for reducing the gap between UX insights and business targets, ultimately driving better financial outcomes.

Join me to explore practical examples of how UX research enhances strategic planning and accelerates business success. By conducting deep, comprehensive research, we've identified user barriers and leveraged various data types to ensure a holistic understanding. I'll also discuss our methods for balancing multiple business objectives without compromising user experience.